Affiliate Strategy Manager

In this role, you will lead the strategy, planning, and coordination of Adobe's global affiliate program. We are excited to welcome a candidate experienced in building and scaling affiliate programs within of full-funnel, integrated media strategies. This role will help shape Adobe’s position in a rapidly evolving generative engine optimization (GEO) landscape. Reporting to the practice lead for demand creation paid media in AMER, this role collaborates with Adobe’s marketing teams worldwide.

Help us build the content marketing machine of tomorrow, dedicated to reaching potential and current customers within native environments. The position involves developing exciting content strategies that elevate visibility, especially in GEO environments, vs. scaling credit card rewards and couponing programs. Own agency oversight and financial planning, partner communications, content velocity, and performance measurement. Represent affiliate in Adobe’s cross-functional AI Search operating model that aligns Affiliate, SEM, SEO, and emerging paid AI channels Partner with GEO analytics teams to measure and optimize citation visibility by LLM platform, connecting affiliate content to AI search outcomes. Identify growth opportunities for the affiliate practice, including integration into broader top-of-funnel strategies and areas for program expansion and experimentation. Translate key promotions, launches, and AI search topic priorities into editorial content briefs. Drive affiliate technical workstreams including new attribution measurement opportunities. What you need to succeed Bachelor’s degree in Marketing, Communications, Business, or a related field. Over 8 years of experience in brand and performance media strategy. More than 4 years dedicated to affiliate marketing or partner program management. Includes hands-on work within network platforms like Partnerize or PepperJam. Proven ability to build and manage complex, multi-channel programs end-to-end, from briefing through to performance analysis and optimization. Well-versed in demand creation media strategies and ready to roll up your sleeves on broader channel initiatives outside affiliate when the team needs it. Experience with sponsored editorial content and content-led performance programs — you understand what makes a placement durable and discoverable. Strong written and verbal communication skills; able to translate program complexity into clear, concise updates for leadership. Understanding of affiliate tracking mechanics, including last-touch attribution, click-less and view-through performance, and commission structures. Familiarity with GEO, AI citation tracking, or how editorial content surfaces in LLM-generated answers is a strong plus. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering