Lead Credit Card Acquisitions Analyst

Why Wells Fargo: Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top five on the 2026 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. Join us! About this role: Wells Fargo is seeking a Lead Business Analyst to help shape the strategic direction of new credit card acquisitions for Wells Fargo Branded Credit Card business. It is a Strategy/Growth role where the primary objective is building intent that drives profitable new account acquisitions. The Lead Business Analyst will play a pivotal role in defining, championing and executing strategies that enhance reach of our acquisition strategies. At Wells Fargo, we're building the next generation of growth strategies for one of the nation's largest branded credit card portfolios. This is an opportunity to influence how millions of customers engage with our products while driving measurable business growth in a highly visible role. As a Lead Business Analyst on the Credit Card Branch Acquisition team, you'll help shape credit card acquisition strategy for Wells Fargo Branches, across all customer segments. You'll partner with senior leaders and key stakeholders across Decision Sciences, Underwriting, Credit Risk, Finance & Legal to identify growth opportunities, optimize customer acquisition, and enhance portfolio profitability. This role is ideal for someone who enjoys solving complex business problems, leveraging data to drive decisions, and influencing strategy within a large-scale consumer lending organization. This role is also ideal for someone who enjoys challenging status quo. Learn more about the career areas and lines of business at wellsfargojobs.com . In this role, you will: Lead complex, multi-faceted profit and loss (P&L) initiatives related to Credit Card product and customer performance, marketing strategy, requiring advanced knowledge and expertise, while demonstrating end-to-end ownership through ideation, design, execution, and measurement Develop, drive, and influence comprehensive, decision-ready business cases with a strong focus on competitor approaches spanning multiple domains including marketing acquisition, product strategy, and credit risk, to enhance the customer value proposition and experience Identify, design, and lead innovative solutions to complex product variability and customer growth business problems based on data modeling, using hypothesis-driven approaches, and ensuring rigor in scenarios and sensitivities in positioning and performance Drive analysis through advanced models and test plans; define decision metrics, guardrails, and measurement standards ensuring product and marketing strategies are responsive to macro-economic conditions Monitor post-launch performance and assess risks and impacts to profit and loss, customer experience, and risk posture, identifying course corrections based on results Strategically collaborate with and guide leaders and stakeholders through portfolio trade-offs, sequencing, and prioritization decisions across marketing acquisition, finance, analytics, credit risk. Mentor and coach less experienced analysts on structured problem solving and decision rigor Required Qualifications: 5+ years of business analysis, strategy, product, marketing, finance, credit risk, or