Director, CCTM

Summary: We aspire to achieve a balanced combination of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. This role will champion and own growth, profit, and share for our beverage brands by leading the mining of consumer insights that create a sustainable competitive advantage. You’ll lead communications strategy, development, and execution across the marketing mix (digital, PR, TV, promotions, media, etc.); cross-functional collaboration with internal stakeholders like Sales, Finance, Media & Social as well as external agency partners in order to plan breakthrough consumer experiences and disrupt the status quo. The ideal candidate will exhibit passionate curiosity and image new innovative consumer experiences. What You’ll Do for Us     Setting brand strategy, optimizing the marketing mix, and leading the creation of killer creative to tell the brand story. Develop a strong understanding of brand foundational tools and ensure the relevance of the brand’s identity, essence, vision, mission, and core values. Develop strategic plans leveraging marketplace data and trends to understand behavioral drivers of the brand’s consumer or a particular consumer segment more deeply. Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers. Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix. Design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings our brands to life with breakthrough creative to unlock business growth. Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results. Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.   Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, and metrics for maximum effectiveness Provides business strategies, tactical direction, and operational oversight. Specify new processes and standards to support corporate strategies. Qualification & Requirements     Bachelor’s degree in Marketing, Business or related field is required. 7+ years of brand marketing experience, with a minimum of 2 years of people leadership Requires ability to influence at an operational level regarding policies, procedures, and practices Experience in Consumer-Packaged Goods Industry (CPG) is preferred Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc. Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer. Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales. Experience connecting with cross-functional teams and leading agency partners. Ability to influence and lead others, including those outside of the Marketing function. Experience leveraging data and trends to generate insights and transforming them into