Senior Director, Global Marketing Communications and E2E Experiences Intelligence Services

Summary: The Coca-Cola Company is a global leader in the beverage industry,   operating   in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the   Global Digital Network   organization serves as a key growth driver, delivering enterprise-wide digitized solutions.   This role is part of the   Enterprise Intelligence team   within the Global Digital Network organization. As   Senior Director, Global   Integrated Creative & Communications Enterprise Intelligence , you will lead a team of   research, data and   analytics experts to deliver   the development and delivery of next-generation   creative and   communications intelligence solutions that enable distinctive, competitively advantaged   integrated creative   and consumer communications campaigns. You will work across market research,   insights, category, end-to-end   connections   and   advertising disciplines to build and implement holistic diagnostics for   creative   advertising, consumer experiences, and brand campaigns.

Strategic Leadership   Develop and execute a compelling   approach   for communications intelligence, ensuring alignment with organizational goals and marketing strategies.   Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.   Collaborate with domain marketing leadership to upscale The Coca-Cola Company’s measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.   Communications Intelligence Creation and Delivery   Lead the   management,   evolution   and implementation   of the   creative and communications tracking and   measurement system s   to assess audience responses to brand campaigns across media and touchpoints.   Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.   Serve as   domain partner and   protocol   lead   for end-to-end experience measurement and   insights   enterprise   systems.   Compile, curate, and share advertising, campaign messaging, creative, and media   intelligence meta learnings   to drive impactful decision-making.   External Partnerships and Value Delivery   Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.   Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.   Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.   Data Integration and Optimization   Assess,   acquire , manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.   Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.   Leverage automation, AI,   agentic,   and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems.   Cross-Functional Collaboration   Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with business   objectives .   Direct cross-functional teams and vendor personnel to develop and manage communications/advertising   insights   measurement products, including creative testing and assessment tools.     Qualifications & Requirements   Functional Skills   Leadership and Team Management:  Proven ability to lead and inspire diverse, global teams,   fostering