IN_Senior Associate_Adobe Campaign_D&A_Advisory_Noida

Line of Service Advisory Industry/Sector Not Applicable Specialism Data, Analytics & AI Management Level Senior Associate Job Description & Summary At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. *Why PWC At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us . At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. " Job Description & Summary:   Adobe Analytics Implementation   Responsibilities:     Adobe Analytics implementation experience across the lifecycle.   Hands-on experience in implementing 3rd party or Marketing pixels such as Google   tag , Facebook Pixel, LinkedIn tags   etc..   with both Client Side and   Server-Side   approaches   Person should be very well versed with Adobe Launch.   Excellent JavaScript experience in coding and troubleshooting the analytics implementation.   Create and maintain Adobe Analytics JavaScript tags and plugins.   Convert scope and requirements to Solution Design Reference (SDR) document   Be able to convert SDR to exact JS code and Data layer properties to be added on page load or for user actions on page   Good understanding of Optimization / Testing Tools Experience like Adobe Target etc.   Thorough knowledge of Admin Configuration in Adobe Analytics   Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives   Hands-on experience with one or more debugging tools like Chrome Debugger tools, Charles   Good understanding on Reporting and Analytics concepts      Mandatory skill sets:     Adobe Target / Adobe Launch   Adobe Analytics   Tag Management   Javascript     CSS   HTML   Preferred skill sets:     A/B testing   Admin configuration   Years of experience required:     3- 5   Years     Education qualification:     BE/ B.Tech /MBA /MCA / Mtech /MSC/BSC Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Master of Business Administration Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Adobe Campaign Standard Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Algorithm Development, Alteryx (Automation Platform), Analytical Thinking, Analytic Research, Big Data, Business Data Analytics, Communication, Complex Data Analysis, Conducting Research, Creativity, Customer Analysis, Customer Needs