SR DIRECTOR MARKETING

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SR DIRECTOR MARKETING

7/20/26

Job Posting Title: SR DIRECTOR MARKETING Travel: 25% to 50% Education Experience: Other   Employment Experience: 10 years or more Salary: $220,000 - $275,000.  At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

The Sr Director Marketing will lead a global, commercially focused marketing organization for TE Connectivity’s Auto Business Unit—driving demand, strengthening brand presence, and enabling commercial success.   This role is accountable for developing and executing an integrated marketing strategy that fuels revenue growth, accelerates pipeline, and supports market expansion. Core responsibilities include strategic marketing, product marketing, sales enablement, integrated campaigns, digital tools, and championing the customer experience to build lasting loyalty.   We seek a commercially minded leader with a proven background in marketing, selling, and/or business development. The ideal candidate is deeply customer-focused, understands the full sales cycle, and collaborates seamlessly across sales, product management, project management, and other functions to define where to play (markets, segments) and how to win (go-to-market strategies, applications).   This leader will partner closely with product management and sales to deliver targeted, high-impact customer experiences through segmentation, value proposition development, and marketing initiatives that generate measurable impact on pipeline and revenue. Bringing “big picture” thinking and customer-centric planning experience, the role will play a pivotal part in strengthening customer focus and commercial effectiveness by partnering closely – and serving as a “dot connector.” Success requires expertise in content strategy, brand and communications, demand generation, account-based marketing, and distribution marketing, supported by a data-driven approach to continuous improvement. Job Requirements

Own the Marketing Strategy & Execution

Lead the end-to-end marketing strategy and execution to align with and advance the BU’s critical growth priorities. Continuously evaluate, refine, and adapt strategies based on market trends, customer insights, and competitive analysis. Leverage analytics and shared services to measure ROI and improve the effectiveness of marketing investments. Champion automation, AI / GenAI tools to scale content, personalization, campaign execution, reduce manual/manual handoffs, accelerate