Assistant Marketing Manager, Loyalty Programs

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Assistant Marketing Manager, Loyalty Programs

3242

Hybrid

Altria Client Services

Virginia

Together We Innovate. Together We Change.   Interested in helping create meaningful customer experiences that strengthen brand connections and support long-term loyalty? If you enjoy transforming consumer insights into engaging experiences and working collaboratively across teams to deliver business results, this opportunity may be a great fit.   We're seeking an Assistant Marketing Manager, Loyalty Programs in Richmond, VA to support the planning, execution, and optimization of loyalty experiences across our portfolio of owned brand programs.   This role offers the opportunity to contribute to how consumers engage with our brands through rewards experiences and integrated marketing activations. Working closely with Marketing, Consumer Experience, Technology, Analytics, Legal, Compliance, and external partners, you'll help bring loyalty initiatives to life while supporting the continuous evolution of our customer engagement programs.   What You'll Be Doing:   • Support loyalty strategy and roadmap development: Collaborate with cross-functional teams to help develop and execute rewards program roadmaps that align with brand objectives, consumer needs, and enterprise priorities. • Contribute to digital experience development: Support loyalty experiences by helping translate marketing strategies into business requirements, customer journeys, technical inputs, and go-to-market plans. • Coordinate omnichannel engagement initiatives: Partner with brand, channel, creative, analytics, technology, and vendor teams to deliver integrated loyalty campaigns across web, email, SMS, social media, direct mail, and other consumer