TikTok Shop - Business Management Strategy Manager, Germany

About the Team The DE TikTok Shop team is responsible for accelerating seller growth and building sustainable revenue growth in one of Europe’s key e-commerce markets. The team works closely with sellers and cross-functional partners across operations, product, strategy and other functions to identify growth opportunities and turn them into measurable business results.

About the role Creator Operations and Incubation - Identify high-potential creators/KOLs by analyzing on-platform and off-platform data. - Support creator growth and progression through task-based programs, incentives, and other operational mechanisms. - Continuously monitor creator-related performance metrics and conduct analysis to support creator management and operational decision-making. Germany Matchmaking and Hit-Product Incubation - Manage and prioritize the Germany product pool based on business priorities, product potential, and creator fit. - Map the relationship between different product pools and suitable creators/KOLs to improve matchmaking efficiency. - Design matchmaking-related tasks and manage budget allocation and spending for Germany matchmaking initiatives. Cross-Functional Collaboration - Work closely with industry teams and Category Management teams to help resolve supply-side challenges, such as shortages in creator talent or mismatched creator profiles.