Executive On Premise (Musketeer)

The Musketeer is the face of Red Bull within the On Premise universe, combining deep beverage expertise, entrepreneurial thinking, and long-term partnerships with key decision-makers. Acting as a trusted advisor across premium On Premise accounts including nightclubs, bars, pubs, hotels, airports, events, concerts, and music festivals. They bring the brand to life through exceptional consumer experiences, strategic commercial execution, and innovative activations. This role offers the opportunity to build meaningful relationships with some of the industry's most influential partners while shaping how consumers experience one of the world's most iconic brands. Their mission is to strengthen Red Bull's presence across the On Premise channel by ensuring best-in-class availability, visibility, and execution at every point of consumption, ultimately driving sustainable business growth and reinforcing Red Bull as the beverage of choice wherever consumers live the brand. Job Description “LIVING” THE RED BULL ON PREMISE CULTURE          Build and nurture “kindred spirits” inside strategic hotels (concierge, bar managers, beverage directors, F&B directors). Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties. Represent the brand with professionalism and deep understanding of the hospitality environment. Be perceived as a credible reference within the hotel sector, with strong presence and influence across F&B leadership teams. COMMUNICATION Deliver On Premise know-how adapted to each consumption point inside the hotel. Permanent teamwork with other Musketeers and communication with his Regional Manager. Develop relative industry relationships (key hospitality stakeholders, F&B leaders, concierge managers, event/wedding planners.)  that results in business building initiatives. EVENT ACTIVATION Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money. Negotiate premium presence and added-value elements. Identify and execute creative experiential opportunities. Corporate conferences & weddings all year long. TERRITORY MANAGEMENT Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution. Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory. Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning. Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently. Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution. Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing. ADMINISTRATION Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …). Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value. Fulfilment of report dead lines. Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools. MARKET RESEARCH Observation and reports of competitor activities. Identify hotel openings and strategic opportunities. Identification of EPC outlets. ON PREMISE MARKETING Implement the On Premise strategy for Hospitality. Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth.