Sr. Manager, Product Marketing (Laundry)

Summary Role and Responsibilities This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Roles and Responsibilities: Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet the P&L goals and KPIs Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges. Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups. Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement) Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary Manages and develops product marketing talent to ensure high caliber product marketing teams Works with senior leadership and maintains a consistent relationship with Business Managers Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events) Skills and Qualifications Bachelor’s degree (B.A. or B.S.). MBA Preferred 10 or more years of experience in brand and/or product management, with some experience managing the P&L Considers the consumer/shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions. Confident communicator with the ability to influence both internal and external stakeholders to “buy into” category priorities, including executives. Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches. Experience managing retail market across multiple channels Strong team and x-functional collaborator, who can identify and adjust when to