Trade Marketing Manager

This is Energizer Holdings, Inc. At Energizer Holdings, we responsibly create products that make life easier and more enjoyable. Our success is driven by a culture built on collaboration, bold thinking, and doing the right thing. We believe that diverse backgrounds, experiences, and perspectives make us stronger as one global team.   As a global organization, we are committed to providing opportunities for career growth, continuous learning, and professional development while supporting flexible working arrangements whenever possible.

Summary The Trade Marketing Manager is responsible for developing and executing Trade Marketing strategies across all commercial channels, including Modern Trade and Traditional Trade. This role translates brand and commercial objectives into customer and shopper activation programs that drive profitable growth, increase market share, expand distribution, and deliver best-in-class point-of-sale execution.   Reporting directly to the Business Director , the Trade Marketing Manager leads the commercial execution agenda, category management initiatives, channel visibility strategies, and customer planning activities, helping position Energizer as the preferred category partner across retailers, wholesalers, and traditional trade customers.

Trade Strategy & Commercial Execution Translate brand and commercial objectives into actionable channel strategies and execution plans. Develop the "Picture of Success" and establish best practices for in-store execution and visibility. Drive flawless execution of promotional campaigns, temporary displays, and new product launches. Category Management Lead category management initiatives using shopper insights and market analytics. Develop compelling category growth stories for key retail partners. Lead Category Line Reviews and support Joint Business Planning initiatives. Point-of-Sale Visibility Design and implement channel-specific visibility solutions, secondary placements, and customized display programs. Support sales teams with high-impact merchandising materials and POP solutions. Distribution & Retail Execution Monitor and improve key execution metrics, including: Distribution expansion Share of Shelf Display execution Promotional compliance Trade Marketing Budget Management Manage the Trade Marketing budget efficiently, maximizing ROI across promotional investments, displays, and merchandising materials. Cross-Functional Collaboration Act as the primary liaison between Sales, Brand Marketing, Finance, and Supply Chain to ensure seamless commercial execution. Support strategic planning and commercial review meetings. Traditional Trade & Wholesale Development Develop channel-specific Go-to-Market strategies, promotional mechanics, and trade toolkits tailored to wholesalers and traditional trade customers. Competitive Intelligence Monitor market trends, competitor activity, pricing dynamics, and shopper behavior to proactively recommend commercial actions.

Required Qualifications Bachelor's degree in Business, Marketing, or a related field. 3–4+ years of experience in Trade Marketing, Category Management, or Commercial Execution within the FMCG, CPG, or Pharmaceutical industries. Proven experience managing Trade Marketing budgets. Experience leading Category Line Reviews and retail execution initiatives. Strong analytical skills with advanced proficiency in: Microsoft Excel Microsoft PowerPoint Working knowledge of syndicated data platforms such as Nielsen and ISCAM . Excellent communication, presentation, and stakeholder management skills.

Experience using retailer data portals. Demonstrated success developing Trade Marketing strategies for both Modern Trade and Traditional/Wholesale channels in Mexico. Fluent in both English and Spanish . Working Relationships Internal Sales Brand Marketing Finance Supply Chain Business Director External Retail Buyers Category Managers