Director, Platform Growth & Ecosystem Marketing, Minecraft
Microsoft (Eightfold Apply)
- Location
- United States, Washington, Redmond
- Work model
- On-Site
- Level
- Staff
- Posted
- 2h ago
About this role
Overview
At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community. Minecraft is seeking a Director, Platform Growth & Ecosystem Marketing to lead growth across the franchise's most important external platforms, growth ecosystems, and distribution channels. This leader will be responsible for expanding Minecraft's reach, engagement, and commercial impact through platform partnerships, gaming retail and digital storefronts, Minecraft Education, China, and strategic ecosystem partnerships. The role serves as the bridge between franchise strategy and execution, translating business priorities into scalable growth initiatives across Nintendo, PlayStation, Xbox, Apple, Google, Minecraft Education, and the China ecosystem. The Director will lead a multidisciplinary team of platform marketers, ecosystem marketers, and program managers responsible for strategic planning, partner marketing, storefront growth, and operational excellence. Success in this role requires a balance of strategic leadership, business acumen, partnership development, and execution rigor. The leader will work closely with Product Marketing, Global Brand Management, Franchise Development, Business Strategy, Digital Marketing, Retail Sales, and external partners to identify new growth opportunities, scale existing businesses, and build durable growth systems that drive long-term franchise impact. In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Responsibilities
Lead Minecraft's Platform Growth Strategy Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities. Lead Minecraft's Growth Ecosystems Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities. Build Strategic Distribution Partnerships Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth. Lead High-Performing Endpoint Marketing Teams Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others. Create Scalable Growth Systems Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.
Qualifications
Required Qualifications : Master's Degree in Marketing, Computer Science,