Senior Data Analyst, Marketing Performance

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Data Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About Slack Slack is the work operating system that brings your people, apps, processes and data together with trusted generative and agentic AI, fueling productivity for every employee in every role. Millions of people work in Slack every day with global teams, partners and customers, sending over 700 million messages and automating processes with over 3 million workflows daily. As part of Salesforce, Slack is where Agentforce, an always-on digital workforce, works alongside your teams and amplifies the impact of sales, service, HR, IT and more. To learn more and get started with Slack, visit slack.com .

We are seeking a highly analytical and technically proficient Sr. Data Analyst, Marketing Performance to be a foundational partner in driving data-driven decisions across our Slack marketing organization. This is a hands-on, execution-focused role prioritizing technical mastery in data manipulation and visualization. You will be the technical specialist who translates complex, raw data into robust, automated data solutions and actionable visualizations that power our understanding of marketing efficiency, ROI, and customer lifetime value. If you are a Data Ninja Guru in SQL and Tableau/Power BI, thrive in a fast-paced tech environment, and are driven to deliver strategic insights—this is your chance to build and own the end-to-end data lifecycle for a high-growth marketing team.

(Key Responsibilities): The successful candidate will be a blend of a Data Expert and a Strategic Analyst, driving technical execution and collaboration across the following key areas: 1. Data Modeling, Preparation, and Automation (The Technical Foundation) Architect and Model: Design, develop, and maintain scalable and reliable data models using expert-level SQL to harmonize data from various marketing platforms (e.g., ad platforms, CRM, web analytics) in partnership with Data Science and Data Engineering. Data Transformation (ETL/ELT): Utilize data preparation tools (e.g., Tableau Prep or comparable visual ETL/data wrangling solutions) to structure, clean, and automate the flow of marketing data, ensuring its accuracy and readiness for analysis. Data Integrity: Be the owner of marketing data quality, ensuring consistent tracking, proper joins, and reliable data lineage within our cloud data warehouse (e.g., Snowflake, BigQuery). 2. Reporting, Visualization, and Storytelling (The "Ninja Guru" Output) Dashboard Development: Build and maintain insightful, scalable dashboards and reporting solutions (using Tableau) that clearly communicate key performance indicators (KPIs) and strategic recommendations to stakeholders. Actionable Insights: Move beyond simple dashboard maintenance to deliver strategic insights. Present complex data findings to non-technical stakeholders, driving alignment and fostering a culture of data-driven decision-making. 3. Strategic Performance Analysis (The Business Impact) Deep-Dive Analysis: Utilize deep SQL skills to query, join, and model large datasets to conduct rigorous deep-dive analyses into marketing campaign performance, channel efficiency, and customer funnel conversion.