Marketing Specialists, Participant Engagement Program Support

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. We’re looking for a marketing professional who can lead participant engagement strategies from planning through execution, combining strong campaign management, cross-functional collaboration, and data-driven decision-making. This person will bring structure to recurring communications, improve the participant experience through personalized content, and help connect engagement efforts to broader marketing and business goals.

Experience leading multi-channel marketing or participant engagement programs from strategy through execution Strong project management skills with the ability to manage timelines, stakeholders, approvals, and launch readiness for both recurring and ad hoc communications Ability to develop content strategies and participant-facing experiences that improve engagement, relevance, and overall audience experience Comfort working with participant data, including defining requirements, ensuring data quality, and resolving issues that impact campaign execution Analytical mindset with the ability to use engagement data and audience insights to guide messaging, targeting, optimization, and performance measurement Proven ability to collaborate across marketing, analytics, sales, and other partners to support business outcomes Experience supporting personalized digital experiences, testing strategies, and journey-based communications What You'll Do Manage development and launch of a monthly participant newsletter, setting the content calendar and guiding creative execution from brief through delivery Lead end-to-end execution of the participant engagement program, including campaign planning, creative development, compliance review, launch readiness, and timeline management for recurring and ad hoc communications Oversee participant data processes by ensuring data quality, resolving issues, and defining requirements that support accurate, timely, and relevant campaign execution Partner across marketing, analytics, and sales to support lead generation, lead scoring, reporting, and performance measurement tied to engagement and business outcomes Use engagement data and audience insights to inform messaging, targeting, content strategy, and ongoing campaign optimization Develop and refine participant-facing content and experiences, including newsletter, segmented messaging, testing strategies, and next best action journeys Align participant engagement efforts with broader marketing priorities, annual campaign planning, and sales enablement initiatives Support personalized digital experiences that improve relevance, engagement, and the overall participant experience FINRA Series 6 required within 120 days of hire. This hybrid position is based in Columbus, OH. Candidates will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered.

Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Key Responsibilities: Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.