Lead Analyst - Business Data Services 4C

Lead Analyst - Business Data Services Ready to turn bold ideas into real-world impact?  At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges.   If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.    Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.  Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook .

Responsibilities •             Journey Design & Execution : Build and deploy customer journeys and acquisition funnels using Adobe Journey Optimizer, leveraging AEP for segmentation, events, and Personalisation. •             Lifecycle Marketing : Own the end-to-end development of customer lifecycle programs (e.g., onboarding, cross-sell, churn mitigation). •             Campaign Optimisation : Continuously test, learn, and iterate on journeys to drive higher engagement, conversion, and ROI. •             Data Activation : Work closely with data teams to translate insights into actionable journey triggers, segments, and events within AEP. •             Stakeholder Collaboration : Partner with marketing, product, analytics, and technology teams to deliver aligned, compliant, and customer-first experiences. Minimum Qualifications •             Relevant years’ of experience in digital marketing, CRM, or customer engagement roles with hands-on experience in Adobe Journey Optimizer or similar journey orchestration tools. •             Proven track record building and Optimising lifecycle or acquisition marketing campaigns using a Customer Data Platform (CDP), preferably within Adobe Experience Platform (AEP). •             Demonstrated ability to work with real-time events, segment creation, and offer decisioning tools in Adobe. •             Strong understanding of customer lifecycle strategies, funnel marketing, and performance KPIs. •             Experience in highly regulated industries, ideally financial services, insurance, or telecommunications. •             Bachelor’s degree in marketing, Data Science, Business, or a related field.     Preferred Qualifications/ Skills •             Able to design and deploy cross-channel customer journeys leveraging AEP events, decisioning, and personalization. •             Skilled at mapping customer journeys across lifecycle stages, from acquisition to retention. •             Comfortable using CDP data (real-time and batch) to create audiences, set triggers, and personalize experiences. •             Experienced in working with technical and non-technical stakeholders to align on journey requirements. •             Understands marketing consent, privacy, and data governance standards, especially within banking. •             Applies A/B testing and optimization practices to maximize journey performance and learn from customer behaviour