Account Based Marketing Manager

Account Based Marketing Manager Description - Job Summary HP is seeking an   Account Based Marketing (ABM) Manager   to lead account-based marketing execution for priority   Global   enterprise accounts. This role   is responsible for   partnering with Sales to develop account strategies, activate personalized campaigns, engage key stakeholders, and drive measurable account progression, pipeline influence, and revenue growth.   The ABM Marketing Manager will work closely with the ABM Center of Excellence, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies, and Marketing Operations to execute 1:1 and 1 ABM programs. The role will translate account priorities into targeted marketing plans, using account insights, tailored value propositions, modular content, events, digital engagement, and sales plays to create meaningful customer engagement.   The ideal candidate is a strategic and execution-oriented B2B marketer who can align closely with Sales, understand account needs, and move quickly from insight to activation.

Partner with Sales to   identify   and   align   on   priority accounts for ABM execution, including account   objectives , growth opportunities, whitespace, and stakeholder priorities.   Develop account-specific ABM plans for 1:1 and   1: few   campaigns , aligned to sales motions, customer needs, business outcomes, and revenue goals.   Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, engagement history, and opportunity areas.   Facilitate account planning and strategy discussions with Sales, the ABM   CoE , agencies, and cross-functional partners.   Translate account strategy into clear campaign briefs, messaging direction, value propositions, plays, and activation plans.   Use modular content and campaign frameworks to create personalized assets, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail, and sales enablement materials.   Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, executive engagement, events, webinars, direct mail, and sales outreach.   Ensure Sales is enabled with the right messaging, content, engagement signals, and next-best actions for target accounts.   Track account engagement, buying committee reach, campaign performance, opportunity   movement, pipeline influence, and sales feedback.   Partner with Marketing Operations and Insights teams to ensure campaigns are properly built, tagged, measured, and reported.   Continuously   optimize   ABM programs based on performance data, customer signals, sales feedback, and regional learnings.   Capture best practices, successful plays, customer examples, and campaign learnings that can be shared and scaled across regions.   Key Deliverables   Priority account ABM plans   Account insights requests and briefing inputs   Sales and Marketing account strategy alignment   1:1 and 1 : Few   campaign briefs   Personalized value propositions and messaging frameworks   Campaign activation plans and timelines   Modular asset requests and agency briefs   Sales enablement materials and next-best-action guidance   Account engagement and performance reporting   Post-campaign learnings and optimization recommendations   Success   Measures :   Success in this role will be measured by:   Strong Sales and Marketing alignment on priority account s trategy.   Faster movement from account selection to campaign act ivation.   Increased engagement from priority accounts and buying committee stakeholders.   Improved quality and relevance of account-specific messaging and assets.   Clear visibility into account progression, engagement, and pipeline influence.   Effective use of   CoE   playbooks, modular content, and campaig n framewor ks. Increased adoption of repeatable ABM plays across regions.