Manager, Business Analysis - Japan

Summary: The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building on   a strong foundation   of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency.   This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will   require   more than technology implementation — it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.   Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform   operating   on the world's highest-density vending machine network, with approximately 11 million monthly active users. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.

Summary   The Manager, Business Analysis analyzes business requirements, consumer insights, and operational needs to support Coke ON product and transformation initiatives. The role translates business goals into functional requirements, process improvements, and measurable outcomes.   Working across the business and technical sides of the Coke ON organization, the role ensures that business intent is captured with precision, that decisions are grounded in data, and that outcomes are tracked and measurable.   Responsibilities include   Gather and analyze business requirements from product, marketing, and operations stakeholders.   Translate business goals into clear functional requirements and user stories for delivery teams.   Analyze consumer, transaction, and campaign data to generate insights that inform product and business decisions.   Define success metrics and track outcomes of product features and business initiatives.   Identify   process improvement opportunities and support their design and implementation.   Support business cases, prioritization analyses, and performance reporting for the Coke ON portfolio.   Facilitate alignment between business stakeholders and technical teams on scope and requirements.   Organizational Impact   Strengthens the quality of decisions and requirements across the Coke ON product portfolio.   Connects business intent to technical delivery and measurable outcomes.   Innovation & Complexity   Applies analytical rigor and structured problem-solving to ambiguous business questions.   Improves ways of working between business and technical teams.   Communication & Influence   Communicates analysis and requirements clearly to both business and technical audiences.   Facilitates productive alignment across stakeholders with differing priorities.   Experience & Qualifications   5+ years of experience in business analysis, product analysis, or related roles, ideally in digital products or consumer platforms.   Strong analytical skills, including   proficiency   with data analysis and visualization tools.   Experience and skill of marketing automation, ML, AI