Marketing Manager, Northern Europe

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Marketing Manager, Northern Europe

Join Axon and be a Force for Good

At Axon, we’re on a mission to Protect Life. We partner with our customers on some of society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We’re out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with state-of-the-art devices and services they need to successfully serve and protect.

This role offers a unique opportunity to join a dynamic team where your contributions will drive tangible, meaningful results for the business and the communities we serve in Northern Europe (Benelux and Nordics). You'll have the agility of working within a small, in-region sales and marketing team while benefiting from the resources and backing of a profitable, publicly traded company. As part of Axon’s centralized marketing function, you’ll collaborate closely across regions and departments to ensure consistent, high-impact initiatives.

As the Marketing Manager, Northern Europe, you will be a key player on our Global Marketing team, focused on providing life-saving solutions to public safety and security agencies worldwide. You’ll see firsthand the impact of your work, hearing directly from customers how our products help save lives. The better we do our jobs, the more lives we protect and the greater the positive impact we make on global communities.

Location: Amsterdam (Work remotely Monday, and in the office Tues-Fri)

Reports to: Vice President of International Marketing

Direct Reports: 0

Own the Northern Europe Marketing Function

• Act as a market expert, drawing from research, competitive intelligence, and customer insights to most effectively position the Axon promise across customer sets.

• Lead the development and execution of the marketing strategy for the Benelux (Netherlands, Belgium, Luxembourg) and the Nordics (Sweden, Norway, Finland, Denmark and Iceland) and adapt it to unique country needs and customer considerations.

• Increase awareness and shift perception in our core policing market, and create a pipeline to drive adoption of Axon’s growing product portfolio.

• Stay attuned to global public safety trends, regulatory developments, and local public affairs landscapes to inform marketing strategies.

• Partner with the revenue intelligence team to produce consumable reports that showcase performance, benchmark progress, and inform stakeholders about ongoing marketing efforts.

• Own overall market metrics including events ROI, ad and sponsorship ROS, lead progression, and pipeline influence.

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