Senior Manager, Sports

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As   a   Senior   Manager, Sports Marketing ,   you will be at the center for some of the biggest decisions we make.     The   Senior Manager, Sports Marketing   will help drive   our   brands and   business es   through the   Sports   Industry :   You turn ideas into   actions .   Your responsibilities will span across   sponsorships/partnerships , media, and agency management. This position is best suited for someone who   has deep negotiation   expertise . is   creative, has a bias for action,   a love for   and network within sports and entertainment   in addition to   excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.     The   Senior Manager, Sports   Marketing   brings the opportunity   to work on   iconic brand s   with an ambitious   strategy and style to   drive   sports   partnerships .   You will   be responsible for   partnering with incredible   sports properties and talent   to find new ways for   our partnerships   to reach consumers.  You will be asked to think differently about how we   partner and   advertise and to inspire others to do the same.      Key Components of the Role   Lead   the   negotiation,   development and execution of   l eague, team and athlete   partnerships   in sports   that drive differentiated channels of marketing to build brand equity and drive long-term growth for the business   Assist   Head of Sports & Entertainment Marketing   in the development of end-to-end   local market strategies   and provide input on partnership opportunities that align with brand and business objectives   Collaborate with external partners on creative briefs for   sports   initiatives   Work closely with   sports marketing   agency and ancillary vendors to ensure successful partnership execution   Assist   in the development of research frameworks for ROI on   Sports   Partnerships   Support the influence of category marketing, central marketing, consumer insights, sales, finance, and agency partners to bring creative ideas & activations from concept to reality   Participate in discussions during presentations with business unit and marketing senior leadership   Collaborate with cross-agency teams (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels   Apply consumer insights to inform   sports   partnerships and campaign strategy   Analyze data to inform strategies and assess in-market results to drive business objectives   Assist   in delivering creative work and activations on time and on budget     Qualifications   5-7   years prior experience in   sports   marketing, either in a CPG company or supporting from the agency side (advertising, consulting, media), is preferred   Creative innovator with the courage to stand up for ideas and is passionate about the power of brand, design & consumer experience to   impact   strategic direction of business   Experience in supporting the development and execution of   sports   partnerships, with a focus on collaboration and teamwork   Solid problem-solving and analytical skills, with the ability to simplify complex issues   Effective communication and interpersonal skills, with experience working in a cross-functional team environment   Ability to work in a dynamic, fast-paced work environment with multiple simultaneous projects, with a focus on adaptability and flexibility     Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that