Pro Design Principal Product Manager, Growth

We're   building the growth engine behind our professional design tools and emerging creative products .   This is a newly created, growth-focused product management role, concentrated   on   acquisition , activation, and monetization   for our apps.   You'll   report to the product director   for this   business line,   building   the growth function   from   the ground up,   partnering   closely with data science ,   product marketing ,   and the   product, design and   eng   teams working   on   our apps .

Own this product's growth strategy   end   to end: acquisition (including migrating an existing adjacent user base), activation, retention, and monetization, from private beta through the push to general availability.   Build the growth measurement and experimentation foundation, partnering with a data science function to instrument the funnel, define metrics, and stand up   an   experimentation practice.   Work with   PMM   to define   and drive the monetization strategy, in partnership with that platform's product team.   Run growth experiments end to end, from hypothesis through analysis through shipped change, balancing big bets that could shift the growth trajectory with quick wins that remove everyday friction.   Ground growth prioritization in research the team already has (audience segmentation, competitive studies, beta-user profiling) rather than starting from a blank page, and   commission   new research to close real gaps.   Partner with engineering, design, and marketing to ship growth work cleanly, and track how adjacent creative and design tools are   moving   so this product's growth story stays differentiated rather than reactive.   As scope broadens, extend the same growth strategy and measurement discipline to a second product and the wider portfolio it sits in.   What You'll Need to Succeed: 6+ years in product management with a growth   focus , including direct ownership of acquisition, activation, or monetization for a freemium or subscription product.   A track record   of running structured growth experiments (A/B testing, funnel analysis) and turning results into shipped product decisions, not just a readout.   Strong analytical abilities and comfort partnering directly with data science to define metrics and build   measurement   from the ground up.   Experience with monetization, pricing, or packaging strategy, ideally including usage-based or credit-based models.   Strong cross-functional collaboration skills. This role has dependencies on data science, engineering, design, and marketing, without formal authority over any of them.   Familiarity with the professional design-tools competitive landscape is a strong plus.   Bonus Qualifications   Experience monetizing generative AI features or credit-based packaging.   Experience taking a product through private beta to general availability.   Prior experience in a large   creative-software   or   design-tools   ecosystem.   About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an