Digital Media Performance Specialist

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide. Why Work at Brother? At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Overview Reporting to the Director, D2C Business, the Digital Media Performance Specialist is responsible for the execution, optimization, and day-to-day management of Brother Canada's national paid digital campaigns (French and English). This role brings media strategies to life through campaign setup, bidding, budget pacing, creative optimization, and performance tracking across paid digital channels. Working closely with the Digital, CRM, eCommerce, and Marketing teams, the Digital Media Performance Specialist ensures campaigns align with broader D2C objectives while driving awareness, customer acquisition, and revenue growth. By managing campaigns from launch through optimization, this role strengthens in-house paid media capabilities, improves speed to market, and maximizes the impact of Brother Canada's digital investments. The ideal candidate is analytical, detail-oriented, proactive, and thrives in a fast-paced environment, with the ability to manage multiple campaigns and continuously optimize performance.

Campaign Execution & Optimization Execute paid media campaign builds across all platforms in alignment with the strategies defined by the Digital Marketing Lead. Manage daily budgets, pacing, bidding, targeting, and day-to-day adjustments to maximize performance against KPIs. Test audience segments, ad formats, placements, and continuously optimize throughout the campaign to enhance efficiency and reach. Troubleshoot delivery issues, tracking gaps, or platform-related problems to ensure smooth execution. Tracking, Reporting & Analysis Maintain consistent UTM structures, naming conventions, and tagging to ensure clean and accurate data in GA4, Looker Studio, and internal dashboards. Monitor campaign delivery and provide insights on pacing, performance, risks, and opportunities Prepare performance and optimization reports with actionable insights and recommendations. Support data integrity and performance accuracy by validating tracking setups and raising issues proactively. Business Partnerships & Collaboration Collaborate with the Digital Marketing Lead to translate media plans into precise, high-quality campaign builds and optimizations. Work closely with eCommerce, Marketing, and Customer Connection teams to ensure campaigns align with product launches, promotions, and lifecycle programs. Partner with the CRM and eComm Performance Analyst to integrate channel insights with website and CRM performance. Coordinate with creative teams to ensure assets are aligned to platform requirements and performance goals. Digital Marketing Operations & Continuous Improvement Keep up to date with platform changes, new ad formats, and best practices to improve channel performance. Identify