Product Manager, Marketing Projects

The Product Manager, Marketing Projects is responsible for leading the development and execution of go-to-market plans for key product initiatives within CCL, with a primary focus on exclusive destinations and new ship launches over a multi-year horizon. This role partners closely with the Senior Director and cross-functional stakeholders across Guest Experience, Operations, and Marketing to translate product development milestones into cohesive, insight-driven marketing strategies. The role owns marketing planning and execution for assigned product portfolios, ensuring the right message is delivered at the right time across each stage of the guest journey. Acting as a central point of coordination, the Product Marketing Manager aligns stakeholders, develops core messaging frameworks, and supports integrated campaign execution across channels to drive awareness, consideration, and conversion while maintaining alignment to Carnival’s brand strategy. Essential Functions: Develop and manage product marketing plans for assigned portfolios by partnering with Guest Experience and Operations teams to align upcoming initiatives with the broader brand strategy and communications calendar. Lead the development and execution of integrated marketing plans for high-priority product initiatives, ensuring cohesive messaging and alignment across all relevant marketing channels from awareness through conversion. Transform new guest experiences into compelling marketing narratives by partnering with subject-matter experts across Operations, including senior leadership from Guest Experience, Food & Beverage, and Entertainment, to develop master message briefs that serve as the creative foundation for all internal teams and marketing materials. Champion the consistent use of Carnival's distinctive, ownable brand assets across every campaign, ensuring that even product-specific communications reinforce and deepen brand equity with target audiences. Lead the development of foundational creative assets and marketing plans for high-priority product initiatives, ensuring cohesive messaging and alignment across all relevant marketing channels from awareness through conversion. Develop regional product support plans as ships change ports and enter new markets. Assess the competition in that market and work with agency (internal Creative Services or creative agency of record) to develop an integrated plan that introduces the new ship offering to the target audience. Develop a brief to inform the creative concept taking into consideration key market objectives and desired consumer behavior. Plans may include paid media so will work with media team to assess appropriate support. Manage creative development of assets that will be adapted across all channels. Budget Management – Provides input in the development of the budget required for the annual budget process. Reviews and approves proposals and invoices to drive cost efficiencies and ensure budget adherence. Knowledge, Skills & Abilities: Scope: The Product Marketing Manager leads go-to-market planning and execution for assigned product portfolios within CCL Marketing, with a focus on exclusive destinations, ship launches, and onboard experiences. The role is responsible for aligning cross-functional stakeholders, developing marketing plans, and supporting execution across channels, ensuring all initiatives are delivered in alignment with brand strategy and business objectives. Problem solving: Applies strong analytical and strategic thinking to evaluate business priorities, guest insights, and market dynamics, informing go-to-market planning and execution. Identifies risks, dependencies, and execution challenges across product launches and works with stakeholders to develop solutions that align with timelines, budgets, and brand requirements. Impact: Plays a key role in bringing Carnival’s product innovations to market by leading the execution of high-visibility launches. The role supports brand