Senior Demand Generation Manager - EU/UK

Marqeta is seeking a high-energy Senior Demand Generation Manager to lead demand generation strategy across our global sales segments, spanning North America and EMEA. In this strategic role, you'll set the direction for integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams worldwide as well as building integrated campaigns within our B2B Enterprise marketing funnel.

You'll work closely with sales leadership, product marketing, marketing operations, and external media partners to design and run full-funnel programs across events, paid media, SEO/AEO, and outbound campaigns, primarily within our Named Account List segments. The ideal candidate knows how to build demand strategies for enterprise accounts that flex across regional and country-level nuances, activate prospect data and campaign insights across the funnel, and coach a growing team to deliver on shared pipeline goals.

PLEASE NOTE: This is a hybrid role and requires employees to be based within 35 miles of our London office. You will be expected to work on-site two days a week, on Tuesday and Thursday, with the flexibility to work remotely on the other days.

The Talent team will share more details if selected for the "Recruiter" Interview. We'd love for you to join us!

The Impact You'll Have

• Own demand generation strategy and performance across global sales segments (North America and EMEA), driving core KPIs: target account engagement, intent progression, and pipeline generation.

• Directly manage and develop a Demand Generation Manager, setting priorities, reviewing campaign performance, and coaching toward pipeline outcomes.

• Plan, execute, and optimise integrated demand generation campaigns across regions, adapting programs to country- and segment-level nuances.

• Own strategy across channels including paid media (Google, LinkedIn, Reddit, programmatic), events, media partnerships, email, SEO/AEO, and outbound prospecting support.

• Partner very closely with ABM, automation & sales enablement functions to deliver pipeline

• Serve as a key strategic partner between sales and marketing leadership, translating field insights and campaign data into program-level recommendations.

• Establish and lead a structured testing agenda across the team, sharing insights that inform broader marketing strategy.

• Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions.

• Regularly report on regional and global program performance to marketing and sales leadership.

• 8+ years' experience in B2B demand generation, performance marketing, or growth marketing, including experience managing or mentoring others.

• B2B Enterprise sales motion experience, in particular working on ABM campaigns that have taken accounts from net new to closed won. Experience with Named Account Lists and Look-Alike lists is highly desirable.

• Proven track record delivering pipeline through integrated programs across multiple regions or markets (North America and EMEA strongly preferred).

• Deep understanding of demand strategy across paid media, events, SEO/AEO, and outbound marketing support, particularly as it impacts all stages of the sales funnel.

• Strong commercial mindset with a clear understanding of how marketing influences deal progression and revenue outcomes across a global funnel.

• Hands-on experience with Salesforce and Marketo (or similar automation platforms).

• Strong analytical and testing mindset, with the ability to interpret marketing data, share performance results, and influence action across a cross-functional, cross-regional team.

• Comfortable operating in ambiguity and building programs from scratch without fully defined