Social Media Specialist

Career Area: Communications Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Job Title: Social Media Specialist Salary starting from £57,737 Location : Peterborough Benefits:  25 days annual leave,     Up to 12% Bonus Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10% Contributory share scheme - Caterpillar will match 50% of the employee's contribution. Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase. About IPSD Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

We are looking for a creative, hands on, and enthusiastic Social Media Specialist to lead and grow our social media presence across multiple platforms. You will be responsible for developing and creating engaging content, building online communities, increasing brand awareness, and driving audience engagement. This is an exciting opportunity for someone who understands digital trends, enjoys creating compelling content, and can turn insights into impactful organic social media strategies.

Develop and execute a comprehensive social media strategy aligned with business goals Write, schedule, and publish engaging content across platforms including LinkedIn, Facebook, Instagram, WeChat and YouTube Manage day-to-day social media activity and community engagement Monitor social media trends, competitors, and emerging platforms Plan and execute organic social campaigns to increase reach, engagement, and lead generation Collaborate with enterprise and divisional marketing, sales, and creative teams to ensure brand consistency Collaborate with internal stakeholders and lead social media guidance and training Analyse campaign performance and provide regular reports with actionable recommendations Build relationships with influencers, partners, and brand advocates Manage social media calendars and ensure content is delivered on time What You Will Have Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Level Working Knowledge Proven experience in B2B social media strategy creation and management Strong analytical skills, with experience using platform insights and Google Analytics Knowledge of SEO, AEO, and content marketing principles Deep expertise in social media strategy and management Marketing, Communications, or related degree qualification Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Level Working Knowledge Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner:  Level Working Knowledge Experience managing multiple brands Ability to manage multiple projects and deadlines simultaneously Creativity : Knowledge of the approaches, tools, and