Senior Product Manager - Tech, Prime Video

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Prime Video is shaping the future of global digital video entertainment. Our vision is to delight streamers by offering the freshest, richest, and most defect-free catalog of content anywhere. We are looking for a data-savvy, strategic, and analytical Senior Product Manager to own AI-powered Marketing Automation products within the AI Automation team. You will own the product strategy for how Prime Video reaches, engages, and retains streaming customers through personalized, automated marketing across social media and lifecycle channels. Your products directly shape how millions of customers worldwide discover Prime Video content — driving customer acquisition, engagement, and content discovery at a scale that manual marketing cannot achieve. Automation is the mechanism; the product you own is customer engagement innovation. You will collaborate with data science, engineering, operations, other product managers, and executive teams to bring products to market, develop and grow business opportunities, and enhance our platform capabilities. You will formulate the business vision for your product domain and independently own the roadmap — deciding what to build, what not to build, and when. You will draw on customer behavior insights, marketing performance data, and stakeholder input to make explicit trade-off decisions: balancing new AI-driven capabilities against scalability, latency, and tech debt; prioritizing across competing demands from marketing, AI science, and engineering; and saying no to requests that don't advance the product vision. You will defend these investment choices with senior leadership through data-backed written narratives. Key job responsibilities - Define and execute the long-term product strategy for AI-powered marketing lifecycle management, connecting automation capabilities to end-customer outcomes: acquisition, engagement, and content discovery - Own roadmap prioritization; make and defend trade-off decisions between AI innovation, scalability, and technical debt in partnership with AI scientists and engineering teams - Develop deep understanding of how Prime Video customers discover and engage with content across social and marketing touchpoints, and use these insights to decide which capabilities to build - Define and own success metrics tied to customer impact (engagement rates, acquisition, content discovery) rather than internal efficiency alone, and run experiments to validate product decisions - Work closely with social media partners to analyze business and customer behavior trends and make