CX Digital Manager (Owned & Earned Ecosystem)- SSA

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours. You are part of a team responsible for experimenting with cutting-edge technologies, delivering solutions by testing and learning and developing strong partnerships to enable growth through innovation and agile methodologies. How you will contribute You will conduct innovative pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. Working with other Mondelēz teams, you will get to experiment with cutting-edge technologies to build a strong pipeline of ideas to pursue. In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases and lead end-to-end product management activities after the proof of concept has been successfully adopted.

A desire to drive your future and accelerate your career. You will bring experience and knowledge in: Project management including knowledge of Agile Technical expertise and a passion for innovation Technical and business acumen to evaluate opportunities with internal and external partners Understanding a variety of disruptive technology products and services Machine learning/artificial intelligence programming languages The start-up landscape Familiarity with the fast-moving consumer goods or related sector Driving for results and Analytical skills What you need to know about this position: Responsible for the designs & to orchestrate intelligent brand experiences that move people across owned & earned touchpoints, leveraging data, creativity and technology How you will contribute Digital content and campaigns (across website, owned social media, direct messaging, Apps – exc. DTC) Define the O&E experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on global guidance) Collaborate with Brand, CX, and Media teams to design seamless consumer journeys that connect P.O.E experiences. Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability Develop an always-on content calendar for owned channels to create short and long form content campaigns for different digital channels (aligned with overall brand plan – Brand owns campaign content calendar and overall brand equity etc.) Educate Brand team on digital content creation capabilities Input into tagging / tracking requirements Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the "right" information e.g. content; campaigns  Influencer marketing Establish influencer marketing strategy (for total BU) – inc. sharing best practice from micro influencers Manage agencies Deliver influencer marketing (PR, organic, social, paid media) programmes Activate micro influencers and build authentic relationships with creators to amplify brand experiences through genuine and storytelling GenAI orchestration and deployment Ensure that the BU leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations for Owned & Earned channels, enabling smart adaptation storytelling along the consumer journey Owned & Earned performance analytics (choice for agency delivery as interim step) Provide input to the monetization analysis for owned and earned channels (e.g. data and metrics) Provide the data and business context to inform MMM analysis (assuming significant scale campaign) Track, measure and report / share on media channels, website and campaign