Senior Manager, Marketing (TNF ROA)

Definition (Key Purpose of the Position):  The position’s ultimate goal is to build The North Face to be the #1 Outdoor Brand in Rest of Asia. This role is to inspire, equip and enable the next generation of “Explorers” – to build an inclusive brand, to spark curiosity for adventure and to ensure they understand the latest product innovations that will help them achieve their goals. This position is responsible to work with TNF Marketing APAC team closely to drive consumer-centric strategy and execution within APAC Integrated Marketing process that will differentiate TNF as the world-class brand & product storytelling experiences and activations that inspire and enable creative expression in our consumer in markets enlisted above. He/she will be responsible for managing the brand strategies, GTM process, campaigns, landing TNF global and APAC marketing tools and content, to connect with consumers throughout the purchase funnel, from planning to execution. This role requires a proven track record in people management , x-function collaboration, as well as in building strong brand and product marketing campaigns by leveraging the full marketing mix and delivering integrated solutions fully in line with our brand DNA and strategies. He/she will be working closely with TNF Marketing head, responsible to collaborate closely with the APAC marketing team, ROA Omni Channel business and VM team, to ensure the markets will stay true to The North Face’s DNA, follow the TNF global and APAC brand guideline & campaign roadmap according to product booking, drive integrated marketing impact at brand and sales levels.  Provide guidance against in market execution and coordination of plans to guide market-based brand managers. The role’s responsibility will cover HongKong, Taiwan and TNF APAC distributor markets, with Thailand, Singapore, Malaysia, Indonesia and the Philippines as priorities, covering Vietnam, Mongolia, Nepal and other markets’ needs on a regular basis. He/she will: Work together with APAC Marketing head to manage TNF ROA GTM, seasonal brand roadmap, campaign planning, strategies, budget planning, guide ROA team on campaign executions and recap in designated markets. Drive collaboration between Marketing / Omnichannel and Sales Ops/ Product as well as global marketing peers to deliver and improve marketing deliverables throughout the GTM process. Manage and own ROA marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers Be the brand gate keeper, ensure TNF creative assets, digital/social/retail/EC presentation and BTL event activation/Sports IP on brand standard Support new store opening in ROA markets Consumer research, analysis, digital trends to fuel and support dynamic markets’ needs Athletes & outdoor community management & support, with key markets as priority Lead, coach and develop ROA marketing team, both from a structural and talent development standpoint. Support other APAC related projects when needed Key Result Areas: Brand Stewardship: Be the Brand Gate Keeper for ROA, create and develop brand strategy and budget with APAC marketing peers to fulfil ROA market needs, ensure regional consistency and local relevancy. Identify the right Global & APAC campaign assets for markets’ consumer touch points to fuel demand, raise brand awareness, engagement, and conversion. Lead, coach, support marketing team based on key markets, be the value-add and indispensable brand partners. Consumer, Market & Business Intelligence : Share consumer insights with country teams to nurture consumer-led culture across the brand, leverage and integrate consumer insights to deliver effective consumer led campaigns and brand experiences Work closely with VF digital hub & CI team, and other sources to identify actionable insights, opportunities and key projects that will support APD