Sr. Analyst, Audience Design & Delivery

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Sr. Analyst, Audience Design & Delivery is responsible for the development, execution, validation, and performance analysis of customer acquisition, retention, and subscriber direct mail campaigns. This role partners across Marketing, Strategy, Operations, Analytics, Vendors, and Product teams to design audience targeting solutions, ensure campaign accuracy, manage campaign execution, and provide performance insights that drive business results. The ideal candidate combines strong analytical capabilities, direct marketing experience, attention to detail, and the ability to manage multiple priorities in a fast-paced environment. This role is also responsible for ensuring all audience targeting, campaign execution, and reporting activities comply with company data governance, privacy, and information security requirements.

Primary Responsibilities Audience Strategy & Campaign Execution Execute and maintain subscriber and trigger-based direct mail campaigns, including onboarding, retention, and downgrade mitigation initiatives. Develop and deploy audience selections and targeting logic within Adobe Campaign and supporting platforms. Manage campaign updates, enhancements, and ongoing maintenance activities. Support campaign builds, testing, deployment, and validation processes. Ensure campaign deliverables are executed accurately and on schedule. Targeting & Quality Assurance Validate campaign audiences, counts, segmentation logic, and workflow outputs. Conduct quality assurance reviews to ensure audience selections align with business requirements. Investigate and resolve data quality issues impacting targeting or mailability. Partner with technical teams to troubleshoot campaign execution and data integrity concerns. Perform pre- and post-deployment validations to ensure campaign accuracy and compliance with business requirements. Data Governance & Compliance Ensure compliance with all company data privacy, security, and governance policies, including the appropriate handling, storage, and use of Sensitive Personal Information (SPI) and customer data. Adhere to regulatory requirements and internal controls governing audience selection, campaign execution, data access, and information sharing. Support audits, data governance reviews, and documentation requests related to campaign targeting and audience management activities. Vendor & Operational Management Support vendor count approvals and production readiness activities. Serve as a liaison between internal stakeholders and external direct mail vendors. Maintain campaign documentation, count tracking, and operational processes. Monitor campaign health and identify opportunities for process improvements. Coordinate campaign deliverables and production timelines to ensure successful execution. Analytics & Reporting Build and maintain campaign performance dashboards and reporting tools. Analyze campaign results and communicate performance insights to stakeholders. Deliver recurring readouts, executive summaries, and recommendations. Conduct test-and-learn analyses to support audience optimization and business decisions. Evaluate targeting strategies and identify opportunities to improve response rates and ROI. Develop actionable recommendations based on performance