Marcom Manager

Summary Role and Responsibilities Why you’ll love this role? Marketing communications is where brand strategy, creativity and commercial priorities come together. As a Marcom Manager, you will play a role in turning Samsung’s products into impactful marketing activities that connect with local consumers and support commercial objectives. You will be a part of planning and execution of local marketing activities across assigned markets, working closely with internal teams, agencies, partners and other stakeholders. From ATL and BTL campaigns to product launches, creative development and partner marketing, you will help ensure Samsung’s communication is relevant, consistent and delivered with impact. This is an opportunity to combine strategic thinking with hands-on execution, manage highly visible marketing initiatives and contribute directly to how one of the world’s leading technology brands engages with consumers. What You’ll be working on: Plan, execute and monitor Samsung marketing activities across ATL and BTL ensuring alignment with agreed business and marketing objectives. Translate product and business priorities into clear local marketing plans and activities that support Samsung product launches and ongoing sales. Manage the adaptation and development of creative assets, working with agencies and internal stakeholders to ensure communication is locally relevant and consistent with Samsung brand standards. Plan, manage and monitor marketing budgets, ensuring effective allocation of resources and accurate financial follow-up. Prepare yearly, quarterly and monthly marketing activity reviews, summaries and recommendations. Monitor competitor marketing activities and market developments to identify relevant insights, opportunities and potential actions. Coordinate internal approval processes and ensure marketing activities are managed in line with relevant Samsung systems and procedures Align marketing activities with product launch plans, commercial priorities and key milestones. Support the planning and execution of partner marketing activities and act as a key point of contact for partners’ marketing teams. Connect internal teams, agencies, partners and other stakeholders to ensure activities are delivered smoothly, consistently and on time. Contribute to additional marketing projects and priorities as required by the business Skills and Qualifications What You’ll bring to the team At least three years of relevant marketing experience, with a strong understanding of marketing planning and execution. A university degree, preferably in economics, marketing or a related field. Experience managing integrated marketing activities across different channels and touchpoints. Ability to manage multiple projects, stakeholders, timelines and budgets while maintaining strong attention to detail and quality. Strong analytical and strategic thinking, with the ability to turn market information and campaign results into practical recommendations. Excellent organisational, coordination and time-management skills. Strong communication and collaboration skills and the ability to work effectively across different teams, cultures and external partners. Strong creative sensibility and an interest in new marketing approaches and opportunities. Strong command of English and Croatian, both written and spoken. Previous experience within an advertising or media agency will be considered an advantage. How you will make an impact? You will: Deliver high-quality integrated marketing activities with strong ownership from initial planning through execution and performance follow-up. Build trusted working relationships with internal stakeholders, agencies and external partners. Ensure marketing activities are aligned with Samsung’s product launch plans, commercial priorities and brand standards. Provide clear market and competitor insights that help teams make informed marketing decisions. Strengthen collaboration between