Senior Manager, Field Marketing

Sr. Manager, Field Marketing  - Midwest Position Summary   The Sr. Manager, Field Marketing will   be the regional f ield marketing   lead   for one of four U.S. regions —   Northeast , Southwest,   Midwest , or Southeast. This role is responsible for translating national strategy into relevant, impactful regional and local market programs that bring brand extensions and partnerships to life.   This individual will serve as the local market marketing lead for the assigned region, partnering closely with   Kraft Heinz Away From Home Brand, Marketing,   Sales   and equipment   teams , as well as   internal stakeholders and   external   customers and operators to deliver strong activation plans with executional excellence. The role requires a balance of strategic thinking, local market insight, creative problem solving, and hands-on execution to help drive business impact in market.

Lead Regional and Local Market Activation   Translate national brand strategy into regional and local market programs   including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities.    Adapt brand extensions and partnership initiatives into locally relevant activations   Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market   Ensure programs align to broader business priorities while reflecting the needs of the assigned region   Bring Forward Local Insights and Trends   Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights   Identify opportunities to shape more relevant and impactful programs based on market intelligence   Provide local learnings and recommendations to strengthen future activations and partnership efforts   Bring Brand Extensions and Partnerships to Life   Lead execution of brand extensions and partnership activations across the assigned region   Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant   Develop and strengthen relationships with customers and operators to support long-term partnership success   E nsure activations resonate with operators and support strong in-market impact   Deliver Flawless Program Execution   Serve as the key marketing partner to local Sales teams, agencies, customers, and operators   Provide local support to help ensure executional excellence across programs and initiatives   Monitor quality of execution and address issues quickly to keep programs on track   Ensure contractual compliance across programs, partnerships, and market activations   Partner Cross-Functionally   Work closely with   Marketing,   Sales, and cross-functional teams to align priorities and execute integrated plans   Build strong partnerships that support effective planning, communication, and delivery   Connect field feedback back into broader marketing strategy and planning   Qualifications   Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred   5 to 7 years of experience in multi-channel marketing,   field marketing,   product management, brand management, CPG Sales, or related commercial roles   Foodservice experience preferred   Strong ability to influence and build credibility at all levels, internally and externally, to align decisions with customer and business needs   Creative mindset with the ability to develop impactful marketing integrations and locally relevant activations   Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives   Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners   Proven ability to move with speed