Director of Organic Growth - SEO | AEO | CRO (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.  We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

Rula is fundamentally transforming mental healthcare access by seamlessly bridging the gap between quality care and insurance coverage. As Director of Organic Growth, you will steward the primary gateway to our ecosystem: our organic channels. Reporting to the Head of Brand & Integrated Marketing and serving as a key member of the Brand Leadership Team, you will architect the vision, multi-year roadmap, and bottom-line revenue impact across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO) as a cohesive growth engine. We are navigating a generational paradigm shift from legacy SEO to AI-mediated discovery—including LLMs, AI Overviews, and conversational search environments. You will define Rula’s market position in this new era, translating category-defining strategy into high-ROI Go-To-Market execution, business cases, and scalable growth across both consumer (patient) and provider segments. Strategic Scope & Execution Unlocking our next phase of growth demands blending technical domain authority with a relentless experimentation culture. You and your team will steer full-funnel organic strategy—driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments. Concurrently, you will oversee an always-on CRO framework, systematically refining high-intent conversion pathways to maximize patient acquisition and downstream clinical outcomes. Because organic growth at this level relies heavily on platform performance, you will act as a peer and strategic co-owner alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion, influencing shared roadmap priorities while respecting clear ownership boundaries.. You will also orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams—ensuring all growth mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and healthcare regulatory standards. Leadership & Commercial Accountability As an enterprise growth leader, you will build, mentor, and scale a high-performing organic growth organization alongside an elite agency network, recruiting, developing, and retaining exceptional talent while fostering a culture of experimentation, accountability, and continuous learning. You hold direct P&L accountability for growth forecasting, capital allocation, and ROI—rigorously tracking metrics from AI answer-engine market share down to CAC, LTV, and net revenue contribution. Ultimately, you will distill complex performance data into compelling executive narratives that shape C-suite decision-making and influence company-wide investments in content, product, and brand.

10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes; meaningful, hands-on experience in the discipline before moving into leadership 5+ years of people leadership experience, including building, developing, and growing a