Measurement Partner, Centre of Excellence (CoE)

The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights.

Our team sits at the intersection of sales, product, analytics, and marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

As a Measurement Partner - Centre of Excellence, you serve as a key regional specialist dedicated to solving complex performance-advertising challenges across your desginated region. Operating as an individual contributor, you will partner closely with regional measurement, product, and sales teams to analyze sophisticated data sets, optimize ad campaigns, and directly improve ROI. This role offers a unique opportunity to lead deep analytical initiatives, prototype measurement tooling, and design experimental methodologies that will directly shape and influence TikTok's broader regional measurement strategy.

Responsibilities - Collaborate with sales and measurement teams across the region to develop, implement and lead regional measurement strategies that drive business growth - Support the ideation, creation, and prototyped deployment of sophisticated custom insights, ad effectiveness meta-analysis, or tooling for large-scale data environments for use by wider measurement teams - Act as a regional specialist on full funnel measurement, contributing to cross-functional projects - Design and test bidding, targeting, and optimisation methods to support new product and feature development - Track and report advertiser success metrics to support and grow adoption of measurement solutions across the region - Develop and maintain dashboards, reports, and tools to track Source of Truth (SoT), key performance indicators (KPIs), and measure campaign effectiveness - Analyze and interpret data from various sources, including ad performance, user behavior, and market trends - Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI - Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our regional measurement capabilities