Analyst Digital Marketing

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Analyst Digital Marketing

7/31/26

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

The Digital Marketing and Social Media Analyst combines hands-on execution, strategic insight, and technical expertise. This role enhances our business partners' digital marketing efforts through a balance of day-to-day operations and a consultative, strategic approach. Key responsibilities include executing digital marketing tactics like running social media campaigns, identifying content gaps, and managing web assets. This role requires exceptional communication skills, adaptability, and the ability to thrive in a dynamic, global, multi-cultural business environment. Job Responsibilities:

Act as a trusted advisor to campaign manager, internal and external stakeholders, providing strategic guidance on digital marketing initiatives and channel effectiveness. Collaborate with cross-functional teams including Product Marketing, Integrated Marketing and Marketing Operations. Facilitate alignment between campaign objectives and digital execution strategies. Present recommendations, campaign results, performance reviews, and optimization plans to stakeholders at various organizational levels. Influence decision-making through data-driven insights and demonstrated subject matter expertise.

Partner with business stakeholders to translate marketing objectives into channel-specific social media strategies and execution plans. Develop audience targeting recommendations, content frameworks, and campaign structures to maximize engagement, lead generation, and conversion performance. Optimize paid and organic social programs through continuous testing, including audience segmentation, creative variations, messaging, and channel mix. Establish and maintain channel governance, best practices, and publishing standards across global social media properties.

Support end-to-end execution of integrated digital marketing campaigns across web, social, email, and paid media channels. Collaborate with campaign managers and product marketing teams to align digital tactics with demand generation and revenue objectives. Recommend optimization opportunities throughout the campaign lifecycle using performance data and present recommendations. Partner with marketing operations teams to ensure proper campaign setup, tracking, tagging, and measurement. Implement A/B testing and