Media Planning Associate

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.     The Planning Associate supports the development and execution of media plans that align advertiser objectives with Citi’s data and media capabilities. This role contributes to both strategy and execution, helping translate campaign briefs into actionable plans and ensuring campaigns are set up effectively.   This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals.

Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing  Use Citi’s first-party data to help define target audiences and improve campaign performance  Translate campaign objectives into clear planning recommendations with guidance from senior team members  Partner with Sales and Account teams to support pre-sale planning and client presentations  Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly  Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement)  Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions  Contribute to developing and improving planning processes, tools, and templates  Support test-and-learn initiatives and pilot campaigns to validate capabilities  Assist in planning for both active campaigns and new business opportunities  Media plans aligned to advertiser goals and Citi Commerce capabilities  Audience targeting recommendations using first-party data  Budget allocation and channel mix inputs  Performance insights to inform optimization decisions  Contributions to planning tools, frameworks, and documentation  Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

4–7 years of experience in media planning, advertising, or commerce media  Experience supporting campaign execution from brief through launch  Understanding of digital media planning across channels  Familiarity with concepts such as audience targeting, programmatic, and campaign measurement  Ability to work with data and translate insights into actionable recommendations  Strong analytical and problem-solving skills  Ability to manage multiple priorities in a fast-paced environment  Strong collaboration and communication skills  Comfort working cross-functionally across teams  Education: Bachelors/University degree or equivalent experience (preferred Bachelor’s degree in Marketing, Business, or a related field) This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. ------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Advertising, Branding and Media ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: Irving Texas United States ------------------------------------------------------ Primary Location Full Time Salary Range: