Senior Marketing (Visual Display) Executive (2 years Contract)

Summary Role and Responsibilities 1. 360° Marketing Campaign Planning and Execution (40%) Execute integrated 360° go-to-market marketing campaigns across Samsung's Visual Display portfolio, including TVs, Sound Devices, and Monitors, driving product awareness, consumer engagement, and sales conversion through compelling brand storytelling, digital communications and retail marketing. Ensure consistent brand messaging across ATL, BTL, retail, owned, paid, and digital touchpoints, including social media, e-commerce platforms, partner channels , influencer collaborations , campaign assets, and consumer-facing content, aligned with Samsung's global brand strategy and local business objectives. Collaborate closely with Media, Social, PR, Retail, Product, and Sales teams to develop and execute integrated marketing campaigns supporting new product launches, seasonal campaigns, and key business initiatives. Drive campaign effectiveness through KPI tracking, performance reporting, and continuous optimisation across media channels, creative assets, audiences, website traffic, and conversion metrics, translating insights into actionable recommendations. Manage creative, media, social, PR/KOL and CRM agencies to ensure timely, high-quality campaign execution while maintaining Samsung's brand standards and governance processes. 2. Channel Partner Management and Execution (30%) Lead the planning and execution of co-branded and channel-led initiatives, including BAU tactical campaigns, double-digit campaigns, and seasonal promotions, to strengthen brand visibility, drive consumer engagement and support commercial performance. Manage end-to-end marketing deliverables for key channel partners, ensuring timely rollout across digital and retail in-store touchpoints Work closely with Product, Retail and Sales teams to align channel marketing initiatives with business objectives, sales conversion goals and consistent brand messaging across partner platforms. 3. Strategic Marketing Initiatives and campaigns (10%) Identify new marketing opportunities, strategic partnerships, and innovative initiatives that strengthen Samsung's leadership in the Visual Display category and create meaningful consumer engagement. Develop integrated marketing programmes that drive long-term brand equity while delivering measurable business outcomes. Support the Visual Display marketing strategy by identifying market trends, competitive insights, and emerging consumer behaviours to inform campaign planning and execution. 4. Additional Responsibilities (20%) Campaign Performance & Strategic Reporting Analyse and present campaign effectiveness findings and performance insights to stakeholders, while developing executive-ready reports, POVs, and post-campaign materials with strategic recommendations to support optimisation and business decision-making.   Ensure Consistent Brand Messaging Provide clear direction on marketing messages, campaign positioning, and tone of voice to ensure consistency across all touchpoints, including PR, ATL/BTL, digital assets, and customer communications.   Budget Monitoring & Optimisation   Support annual marketing budget planning aligned with business objectives, P&L priorities to drive effective campaign execution.Monitor and manage campaign spending against allocated budgets, identifying opportunities to optimise spend, improve marketing efficiency and maximise overall business impact and ROI. Media & Channel Strategy Develop strategic media and channel mix plans, including budget allocation, channel KPIs, and performance evaluations.   Website & Digital Content   Ensure website and digital content are updated accurately and in a timely manner across campaigns and new product launches, managing content updates across landing pages, campaign microsites, and digital touchpoints. Optimise content for clarity, SEO best practices and alignment with Samsung brand guidelines prior to publication. Production & Asset Management