Sr Manager, General Marketing

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?     There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.     We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.   Job Summary

The Senior Manager, Marketing – Drug Delivery Devices (DDD) is responsible for defining and executing how West wins in the market today. This role leads global go‑to‑market strategy and activation, translating portfolio strategy into measurable commercial outcomes. The position drives market awareness, demand generation, and commercial enablement to maximize penetration of West’s proprietary drug delivery device portfolio. It oversees product positioning, campaign development, launch activation, and customer-facing messaging to accelerate revenue growth, enhance margin performance, and strengthen competitive differentiation across pharmaceutical and biotechnology markets. This leader ensures strong alignment between evolving customer needs, regulatory considerations, and West’s portfolio and innovation pipeline to support sustainable, long-term growth. Acting as the commercial integrator, the role partners cross-functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service, and Marketing Operations to bridge strategy and field execution. The Senior Manager ensures that positioning, messaging activation, launch readiness, and campaign execution consistently translate into commercial impact and measurable market success. Essential Duties and Responsibilities

Go-to-Market Strategy & Execution

Lead development and execution of go-to-market plans for new and existing products across key pharmaceutical and biotechnology segments. Define target segments, customer personas, value propositions, and content & channel strategies. Ensure coordinated execution across regions and commercial teams.

Product Positioning & Value Messaging

Translate complex technical specifications and regulatory considerations into compelling, differentiated customer messaging. Align positioning with evolving market trends, competitive dynamics, and customer needs. Ensure consistent global messaging across all customer touchpoints.

Product Launch & Lifecycle Marketing

Lead marketing strategy for new product introductions, including launch planning, messaging, enablement materials, and performance tracking of new product sales and campaign performance. Support full product lifecycle management, including growth initiatives, portfolio optimization, and end-of-life planning.

Demand Generation & Campaign Strategy

Oversee integrated marketing campaigns across digital, trade, and customer channels and develop understanding of AI levers to drive awareness and qualified demand. Partner with Marketing Operations to implement measurement frameworks, KPIs and optimize campaign effectiveness. Ensure alignment between campaign activity and sales pipeline objectives.

Sales Enablement & Commercial Support

Provide strategic marketing support to Sales and customer facing teams through development of tools and collateral,