Marketing manager II

Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs. Key job responsibilities • Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix • Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes • Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption • Drive full-funnel optimization across awareness, engagement, and conversion stages • Develop scalable marketing mechanisms and automation to support multiple programs and customer segments • Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics • Analyze campaign performance and surface insights to improve marketing effectiveness • Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes • Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines • Contribute to leadership reviews, GTM plans, and performance reporting • Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives • Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights