Junior Brand Manager - Games

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: The purpose of this position is to support commercial execution across markets through coordination, reporting, and tracking of events, partnerships, and retail activation. The role ensures effective delivery of initiatives by supporting execution, maintaining organized tracking, and providing visibility on performance. What Your Impact Will Be: Execution Support & Coordination Support execution of key brand events (e.g., Uno SC),assisting with coordination of timelines, deliverables, and materials. Support execution of PR partnerships and creator-led programs in line with defined plans. Assist with localisation and rollout of global and regional plans across events, partnerships, and activations. Help ensure consistency and quality of execution across consumer and retail touchpoints. Stakeholder Partnership Support local retail pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs. Assist Sales teams with execution of retailer activation and customer-specific initiatives. Help align execution of events, partnerships, and activations with retailer and channel priorities. Performance & Optimization Track local performance across events, PR partnerships, creator programs, and retail activation. Prepare reporting and highlight variances against plans. Support analysis of results to identify trends and areas for improvement. Cross-Functional Support Support coordination with cross-functional teams across Commercial, Sales, and Trade Marketing. Ensure timely and accurate sharing of information across teams. Raise observations on local insights and trends related to competitive execution and retail dynamics.

What We’re Looking For: Tertiary qualifications in Commerce, Business, Marketing or related field. Minimum 1 – 3+ years relevant experience. Strong analytical rigor. Passionate and creative marketeer. Structured thinking and problem-solving. Attention to detail and accuracy. Clear communication of insights. Ability to manage multiple tasks and priorities.

What We Offer: Gross annual salary range of TRY 1,520,000 - TRY 1,805,000 Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 5 % of base salary, payout is determined by company and individual performance results Paid time starting from 20 vacation days + 4 Mattel Days (company day off) Hybrid working set-up Commuting allowance or lease car (for eligible roles only) Meal allowance Sport allowance Employee assistance program: Access to Modern Health, Headspace, and Maven Health Insurance including dependents coverage Dental insurance Life insurance Toy discount Half day working option on Friday Seasonal gifts Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we