AI Content Strategist - Sr. Marketing Director

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources. Content is at the core of Bank of America's business approach, with high regard and demand for content programming across the company. The Content Marketing Center of Excellence supports across lines of business in delivering best-in-class content marketing programs. As Bank of America accelerates its transformation through AI, the Content Marketing Center of Excellence is seeking an AI Content Strategy & Enablement Lead to help define how content strategy, content marketing, and content experiences evolve in an increasingly AI-powered landscape while also serving as the Content Strategy Lead for the Consumer line of business. This role requires a strong content strategist with practical AI experience and a deep understanding of how large language models, evolving discovery behaviors, and changing customer expectations are reshaping content marketing. The successful candidate will help modernize content strategy and operations through AI-enabled approaches, develop scalable frameworks and best practices, and help guide how the organization adapts its content marketing practices for an AI-driven world. The ideal candidate is a strategic thinker, AI early adopter, and hands-on operator who can navigate ambiguity, influence stakeholders, and drive execution within a complex, matrixed organization. AI-Powered Content Strategy & Enablement: Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise. Define how content strategy should evolve as customers increasingly engage with AI-powered experiences, conversational interfaces and emerging forms of content discovery. Partner across teams including Digital, SEO, Marketing Strategy, Social, Analytics and more to connect content strategy with broader customer and digital experiences. Help shape how content and product