Snr. GTM Lead, Twitch Ads, Twitch Ads

Twitch is the world’s largest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video, Audio, Display advertising and through custom content integration and sponsorships. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The programs we deliver to advertisers enable them to build a unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale. We seek an individual contributor to join the Global Go-To-Market (GTM) team for the Twitch Ads organization within Amazon. This role will report directly to the Director, Global GTM and Brand Safety and play an intrinsic part in developing the unified go-to-market strategy and strategic execution for advertising solutions across Twitch, propelling us to be the top tier solution in live video advertising. Key job responsibilities This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch. In particular he/she will: • Drive the vision for the Twitch Ads value proposition, programs, planning, and packaging solutions to grow our GTM approach and across all Amazon Ads video properties. • Develop the end-to-end strategy for positioning and planning of Twitch's ad offerings, alongside sales, product, sponsorships, strategy peers, and One Amazon, using customer insights and macro and micro trends • Partner with Product, Sponsorships, Ads & Twitch Marketing on Sales and Marketing narratives and lead initiatives for teams to leverage as part of the narrative and story. • Create the B2B strategy from a global lens and work with each region to bar raise efforts in localizing for their countries. • Contribute to the US Agency Upfront process for Amazon, as well as all similar annual processes as they relate to Video. • Drive sales enablement of both current and new products & capabilities. • Build and measure customer obsessed content across channels specific to Twitch • Execute small advertiser focused events and strategize on booth activations for both 1P and 3P events • Deliver scaleable lead generation programs driving new business acquisition utilizing website, blog, and email channels A day in the life No two days look the same. You start your morning reviewing the ad trades and looking out for trends and cultural moments that are intrinsic to the Twitch audience — spotting a standout result from an initiative you launched a month ago that becomes your team's win story of the week. By mid-morning, you're in a cross-functional sync with the Twitch Marketing, Comms, and Amazon Ads event teams, shaping a data backed narrative for an upcoming speaking event for one of Twitch Ads leaders and are juggling how the in-person activation at that same event will come to life in partnership with an events production team. Upfront season means your afternoons are spent pressure-testing the Twitch pitch — crafting a story that leads with the hard-to-reach 18–34 audience Twitch uniquely owns, and positioning the platform as a distinct, premium offering alongside Amazon's broader video portfolio. Between meetings, you're walking through objection handling on competitive positioning against other video properties. Later, your team surfaces a recurring theme from advertiser conversations: measurement gaps. You draft a product ask and add it to next week's roadmap review. You close the day reviewing a draft from a GTM team member; adding feedback, making connections, and setting them up for success. The