Senior Manager Sports Marketing Rugby (m/f/d)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.   *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.   Purpose & Overall Relevance for the Organisation: •    This role plays an instrumental part in the way the Brand is portrayed in association with the Federations/Clubs/Partners and ensures we continue to raise awareness and establish adidas as an authentic sports brand whilst driving key strategic priorities. •    Co-create and drive the Global Sports Marketing strategy; ensure and execute the implementation of the sports marketing strategy both globally & locally. •    adidas has always been associated with the best partners and providing the best service. This position relies heavily upon interpersonal skills and relationship building to achieve the highest level servicing to our contractual partners.   Key Responsibilities:  •    Have a robust understanding of the Rugby category, its unique complexities/infrastructure and dynamics involving both internal and external stakeholders, including Governing Bodies, Federations, Unions, Clubs, Athletes, Agents and Industry Partners, etc. to provide strategic input and contribute to the Brand’s successful involvement and presence within the category.    •    Lead and manage key relationships and servicing of our contracted Federations such as New Zealand Rugby. Ensure fulfillment and optimization of all adidas’ contractual obligations ensuring we maximize our rights package and drive commercial opportunity. Oversee and ensure that all product requirements are met in full and on time. •    Manage and oversee the delivery and implementation of the adidas contractual opportunities and obligations via the New Zealand Rugby contract in order to ensure a delivery against the mid/long term strategy of the partnership and the overall positioning of adidas rugby. •    To optimize and leverage the relationship between adidas and Federations/Clubs/Athletes, and furthermore to set and implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the most authentic sports brand. •    Be the dedicated adidas global sports marketing contact for local sports marketing and product servicing questions.  •    Support in managing relationship with Key Stakeholders (e.g. World Rugby, WRED, WFSGI, IOC) relating to policy changes, playbook and support in reinforcing branding guidelines are strictly adhered to from the BU’s.  •    Communicate with the relevant departments (PRS, Product Marketing, SMSU, Merchandising, Global Communications, PR, Athlete Product Excellence, Finance, Legal & Business Affairs, local market contacts) to ensure contractual obligations are maximized and fulfilled. •    Support and drive the commercial goals by curating and orchestrating the Sports Marketing Promo Catalogue for Rugby for the global and local sports marketing community.  o    Ensure the relevant product is and forecasted and distributed to our partners for key events and product launches.   o    Lead the process with PRS, SMSU, Athlete Product Excellence, Global Planning for Global Sports Marketing, creation, planning, execution and tracking of deliveries and timings. •     Collaborate and advise with the Licensee team and local market contacts to established and build the Rugby licensee Sports Marketing opportunities and agreements. o    Provide guidance on category landscape and considerations. o    Review market