Senior Manager, Insights

Summary: Job Profile:   Senior   Manager , Marketing – Marketing Research & Insights   Reports To:   Senior Director, Insights   Direct Reports:   N/A     Role Purpose   At The Coca-Cola Company, insights power growth .    T he   Senior   Manager , Insights   supports   the delivery   of   the   Insights   agenda   for a specific category   within the Europe Operating Unit.   Working closely with the   Senior Director,   Insights ,   this role   will support the   generation and activation of consumer, shopper, and category insights .     Th is   role   contributes to the delivery of   consumer and category insights to support brand strategy, innovation, and activation for   category teams in Europe Operating Unit .  The   Senior Manager, Insights   embeds insights   in the category   across   brand   strategy, innovation, creative development, and portfolio choices , while   maintaining   strong connectivity with the   EOU   and Global Insights networks.     What   You’ll   Do for Us   Lead the   Consumer   Insights   Strategy & Leadership   Support the development and implementation   of the   Category   Insights learning plan in alignment with   Global   Portfolio and   Insights   and Category networks.   Delivers   the category Insights learning plan,   comprising   future consumer and shopper tensions and trends, application of behavioral science, consumer segment,   cohort   and culture understanding.   Apply qualitative, quantitative, and observational methods to uncover   consume   truths .   Translate   Consumer   Understanding   i nto Business Guidance    Support the Senior Director Insights   as the single point of accountability   in the category   for   consumer   insights, ensuring consistency in   global   frameworks while keeping them locally relevant   to the EU OU .   Dares to be Insights (consumer) voice to each of our stakeholders focusing on Business questions,   leveraging   the value of the human narrative vs just focusing on numbers and pure marketing research.   Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.     Bring Analytical Excellence and Next ‑ Gen Insight Capabilities   Support   category   marketing performance analytics to focusing on enabling brand growth.   Integrate multiple data sources—syndicated, shopper, bottler, first ‑ party digital, and proprietary research—to deliver coherent, holistic insights.   Apply next ‑ gen insight   capabilities   leveraging   AI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities.   Leverage digital ethnography, social listening,   sentiment   AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.     Brand & Innovation   Insights   Activation   Provide insights leadership across key marketing processes:    Support   innovation opportunity identification, concept development, product and packaging assessment, consumer   co ‑ creation   and New Product Launch Tracking   Support the development of   insights for creative territories; support creative briefing, development, validation, and optimization.   Ensure insights activation that influences senior marketing and commercial   decision ‑ makers .     Lead, Inspire, and Build Capability   Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to   marketing teams.     Network & People Leadership   Contribute to the   EU OU Category Insights Network and   Global OU   Human Insights   network   by sharing learnings ,   deploying best practices   and sometimes leading charter learning plans .   Drives  winning  culture with inspired, engaged,  focused   and empowered