Senior Director, Sparkling Flavors, Sprite

Summary: Reports into:   Vice President, Sparkling Flavors   Sprite is one of The Coca- Cola Company’s most globally resonant and culturally influential brands—an engine of growth, identity, and youth relevance within our total beverage portfolio. Across Europe, Sprite plays a critical role in shaping our sparkling category performance, equity leadership, and system value creation.   We are seeking a   highly strategic, visionary, and influential Senior Director   to lead the full brand and business agenda for Sprite in Europe, driving long - term growth, cultural resonance, and sustained financial impact. This role sits at the intersection of   global brand strategy, system leadership, enterprise commercial priorities, and regional transformation , requiring exceptional strategic judgment, influence, and leadership.   The Senior Director will serve as   the most senior brand steward for Sprite in Europe , co - leading the long-term portfolio vision, innovation strategy, commercial acceleration roadmap, and integrated brand-building agenda across more than 40 markets. This leader will guide a cross   functional ecosystem and ensure the brand delivers against ambitious financial, equity, and category outcomes.   This role includes formal people leadership and requires extensive orchestration of senior stakeholders, including Global Brand Leadership, EMEA OU leaders, bottling partners (especially in   multicounty   system structures), commercial leads, finance, and the full IMX network.     Key Accountabilities   1. Set and Steer the Long-Term Brand & Business Strategy   Own the   end - to - end strategic direction   for Sprite in Europe, ensuring strong alignment with global brand vision while shaping a regionally differentiated strategy that drives long - term market leadership.   Define and govern the   10 year brand ambition , category role, and portfolio guardrails with a clear enterprise lens.   Translate macro consumer trends, cultural shifts, category dynamics, and system economics into actionable brand choices and business growth strategies.   Shape and influence the   global strategy agenda   by representing Europe’s strategic needs, future opportunities, and business imperatives.   2. Lead Portfolio, Category, and System Value Creation   Act as a senior partner in shaping the   sparkling and total beverage portfolio , driving clarity on Sprite’s role, boundaries, and interdependencies across brands and categories.   Influence system-wide plans by working closely with bottlers to drive   networked investment decision-making , orchestration of market execution, and multi-year commercial roadmaps.   Serve as the senior leader accountable for   shadow P&L management , margin expansion levers, RGM partnership, and capital allocation recommendations.   3. Accelerate Innovation, Renovation & Future Growth Platforms   Lead the   multi-year innovation masterplan , overseeing the pipeline from upstream concepting to commercialization, ensuring acceleration into emerging spaces such as:    Zero-sugar and function-forward platforms   Energy-adjacent and new consumption occasions   Breakthrough packaging and sustainability innovations   Shape long-term category disruption opportunities and champion transformational innovation that expands the brand’s relevance and business footprint.   4. Lead Integrated Brand-Building Excellence at Scale   Oversee the   Europe IMX masterplan , ensuring that communication, digital, experiential, partnerships, shopper, and in-market activation work cohesively to drive both short-term results and brand equity growth.   Guide creative excellence at the highest level, setting the standard for insight-driven, culturally relevant creativity.   Drive pan-European brand platforms that create   repeatable, scalable, multi-market impact .   5. Deliver World-Class Commercial & Execution Performance   Partner closely with commercial,