Manager Category Management Outdoor & Running

Purpose & Overall Relevance for the Organization:   Define local short and medium-term objectives for the respective categories, Running, Outdoor and Credibility Sports (Tennis, Swim, Golf etc)   Develop category business success within guidelines set by EM BUs & EM CTC & Global through the execution of a robust category plan in the Turkey. Support EM BUs & EM CTC & Cluster CTC&Mops Director as a key interface of the respective categories and drive end-to-end CTC / GTM process.   Act as a head of Running&Outdoor&Credibility Sports categories and drive range architecture and CTC merchandising process (seasonal cycle) to ensure brand and channel KPI achievement.   Key Responsibilities:

Lead range & assortment plans by store formats out of Turkey range according to seasonal strategy and local needs. Delivering a complete local category range plan (range selection, local pricing, Go-in margin, forecasting and phasing) Create the Market Range Architecture strategy for the respective categories and ensure its alignment with the Global Brand and EM Framework Working closely with EM BUs & EM CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for Turkey, including SMU, ABO. Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation. Following in-season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and taking actions for the execution of the calendar. Drive the collection and submission of initial market forecasts in the system (RMA) for horizontal reviews by HUB CTC at key milestones (CR1, RMA1, RMA2) Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories and all relevant KPI reporting, any required scenario analysis. Track respective categories selling performance and proposes action plans when necessary to drive sales and improve categories’ KPIs. Coordinate sell-in process for the upcoming season and makes preparation for sell in tools (Showroom preparation, sell in presentations etc.) Collaborate effectively cross-functionally across marketing, and with the key business partners in Turkey, including not limited to Sales, Own Retail, Demand Planning, Supply Chain. Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance

Other duties as assigned by Line Manager

Marketing Turkey (Mops, Brand Activation & Digital Media Activation & Omni Channel leads) Channels Leads Turkey Finance Turkey & IDP Team Emerging Markets BUs Emerging Market CTC&Mops

KPI’s

Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.) Net Sales and GIM% Category Growth Range size, efficiency, common range selection % (incl. overlap) SMU efficiencies              Showroom experience GTM Calendar

Strong presentation/communications skills Advanced user of MS Office suite of products

Deep cross functional process knowledge

Structured, organized and process oriented

Superior analytical skills and problem-solving capabilities Strategy – ability to provide input to and implement strategy. Attention to detail and highly organized Project/Process management skills Strong business sense, influencing and presentation skills

Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.

Bachelors in related field

Extensive (6+ years) Marketing experience, with a distinct track record of success and high-level category management, merchandising and buying knowledge

Experience working with stakeholders and experts at various seniority levels

Fluent