Director Insights & Analytics, SEA

Are You Ready to Make It Happen at Mondelēz International?     Join our Mission to Lead the Future of Snacking. Make It   With   Pride. The Director, Insights & Analytics (I&A) is a strategic leadership role within the SEA Business Unit, reporting directly to the BU President, and sitting as a member of the SEA Leadership Team (LT). This role leads the full I&A function across three sub-pillars — E&I I&A (scale brands), Country I&A (five SEA markets), and Growth Analytics & Shopper COE (cross-market/cross-category capabilities) — translating consumer, shopper, and market intelligence into competitive advantage. The Director partners Marketing, Managing Directors, and Commercial functions to shape growth strategy, lead annual contract planning through consumer insights, and pioneer the adoption of AI/technology to automate and scale intelligence generation.   How you will contribute   1.  Growth Opportunities Identification   Contributes to the BU Strategic Plan and Annual Contract, articulating key cross-category consumer and market issues, implications, and opportunities   Leads identification and anticipation of key consumer and market trends that can influence BU strategy   Responsible for continuous improvement of functional capabilities and good practices to   identify   tools that best support growth opportunity identification   Through the Shopp er   & Insights team, ensures deployment of BU strategy across countries and sets up consistent measurement and learning of initiatives in the region   2.  Generating Behaviour-Changing Insight & Identifying Effective Levers of Engagement   Responsible for development of capabilities and leadership in Consumer Map, Consumer Journey, and Brand strategy and planning tools   Provides thought leadership and promotes the integration of Consumer & Shopper into BU, Category, and local sales strategies and plans   3.  Business Optimisation   Promotes the use of advanced modelling and analytics to improve return on marketing investments and develop fact-based plans for key brands   Generates and communicates BU learning on application of analytics to business issues;   identifies   general principles guiding investment of marketing & trade spend and pricing strategies   Leverages analytic tools to inform opportunities on the distortion of resources across Categories/Brands   Responsible for development of BU learning and benchmarking on innovation   Provides   consolidated   reporting for in-market performance, forecast, and brand measures   4.  AI, Technology & Automation   Champions the adoption of AI/ML tools and advanced analytics platforms to automate subject-matter-expert workflows and accelerate intelligence generation   Drives implementation of social listening, predictive analytics, automated reporting, and generative AI solutions to scale insight delivery   Builds a future-ready I&A operating model   leveraging   technology to reduce manual effort, increase speed-to-insight, and enable self-serve analytics for business partners   Stays at the forefront of emerging tech (e.g., GenAI for research synthesis, NLP for consumer feedback mining, automated dashboarding) and   pilots   new capabilities within the BU   5.  Resource Management & Learning Plan   Establishes and manages regional relationships with key suppliers (Nielsen,   Europanel , Ipsos) to drive efficiencies and maximise ROI; oversees and manages regional contracts with syndicated data suppliers   Oversees Category planning and prioritisation of resources in collaboration with CI/I&A Leadership team; supports prioritisation with strategic suppliers   Collaborates with Procurement to define and implement a productivity agenda, providing business context and content of services needed   Maintains a culture of cross-category learning and sharing; drives continuous innovation in research approaches and presentation methods;   leverages   available