Sr Manager, Omnichannel Activation -Target

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all our great brands including OREO, Ritz, Clif Bar and Sour Patch Kids.  We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day.  It’s an exciting place to be – join team that’s helping to build the future of FMCG conversion!     Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Target business by delivering activation across our brands and driving our digital commerce flywheel.  The position partners deeply with the Target Customer Business Team (CBT).   This role will work closely with the Target team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.   Ultimately, the Sr Target Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Target digital commerce operations into our everyday business management.

Develop and execute Omnichannel business plans  in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans.  Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.  Partner across Target and the MDLZ organization to remove barriers for growth.  Drive omnichannel activations for MDLZ brands  at Target in partnership with the CBT and headquarters brand teams.  Develop and build strategies for best-in-class conversion to propel our Target business in achieving our aggressive growth goals.  Responsible for brief development, brainstorms, program sell-in and execution.  Manage agencies, partnerships and cross-functional stakeholders as necessary to ensure program success.  Partner with our retailers to improve their digital commerce and activation capabilities and roadmap . This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.  Key KPIs:   Market share – total, in-store and online  Revenue and volume growth  Delivery of impactful omnichannel marketing activations at Target  Stakeholders:    External   Target Merchants, Target Site Merchants and Roundel   External Media Agencies & Data Vendors  Peer Network  Internal   Target CBT:   Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads (Category Management, Trade Marketing, Finance) Insights & Analytics teams across the organization  Media & Retail Media Strategy organization  Category marketing teams  Omnichannel Marketing & Activation Team across customers  Travel:  Up to 25%   More about this role What extra ingredients you will bring: Shopper, Ecommerce, Trade or Brand marketing experience preferred  Digital commerce and retail media experience   7-10 years of CPG experience  Experience with Roundel a