Associate Director-Communication and Engagement-GDS OPS BMC

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Associate Director – Communication and Engagement Role Overview At EY Global Delivery Services (GDS) Brand, Marketing and Communications (BMC), we work closely with Talent and business leaders to bring EY’s people strategy to life. This role plays a critical part in shaping clear, consistent and impactful Talent communications across the organization. The Talent Communications Leader is responsible for defining and delivering the enterprise-wide Talent narrative for EY GDS. This role partners with senior Talent leaders to translate strategy into compelling communications that engage employees, support change, and strengthen culture.   Key Responsibilities Talent Communication Strategy

Define and lead the enterprise-wide Talent communications agenda in partnership with Talent, GDS leadership and BMC, ensuring alignment with EY GDS people priorities and business strategy. Translate Talent strategy, workforce priorities and cultural aspirations into a clear, cohesive communication narrative. Identify communication opportunities across the employee lifecycle, including moments that matter such as hiring, onboarding, performance, learning and progression. Drive structured, multi-year communication planning to ensure consistency, continuity and impact across Talent programs.

Talent Program Communications

Lead communications for core Talent programs including performance management, rewards and recognition, learning and development, careers, wellbeing and engagement. Ensure end-to-end communication integration across programs, reducing fragmentation and creating a unified employee experience. Partner with Talent COEs, Enablement and BMC teams to align messaging, timelines and delivery across initiatives. Simplify complex Talent processes, policies and frameworks into clear, employee-centric communication.

Executive Advisory and Stakeholder Management

Serve as a strategic communications advisor to senior Talent leaders, GDS leadership and program sponsors. Shape leadership narratives, executive messaging, town halls, leader toolkits and key employee communications. Facilitate alignment workshops and discussions with stakeholders to ensure clarity of intent and messaging consistency. Build strong cross-functional relationships to enable seamless communication delivery across geographies and service lines.

Content Strategy, Storytelling and Employee Experience

Define the content strategy for Talent communications, ensuring relevance, clarity and consistency across all channels. Lead development of key narratives, campaigns, toolkits and communication assets aligned to Talent priorities. Ensure all content is audience-centric, inclusive and aligned to EY tone of voice and brand standards. Drive storytelling that enhances employee understanding, engagement and connection to EY GDS culture and purpose.

Campaign Delivery and Channel Effectiveness

Oversee the planning and execution of integrated communication campaigns across channels including intranet, email, events and leadership forums. Partner with publishing, analytics and digital teams to ensure effective use of communication platforms and tools. Ensure communication cadence is well-governed, avoiding overload while maintaining relevance and impact. Continuously optimize channel mix and formats to improve reach, engagement and comprehension.

Governance, Measurement and Capability Building

Establish communication governance, frameworks and standards for Talent communications across GDS. Define success metrics and dashboards to track reach, engagement, understanding and behavior change where applicable. Use insights and data to continuously refine messaging, formats and delivery approaches.