Associate Manager, Toy Marketing - American Girl

Associate Manager, Toy Marketing - American Girl Full-time Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Team: American Girl is the largest direct-to-consumer doll brand known for its rich storytelling and best-in-class omnichannel experience. Managed thoughtfully as a purpose driven, premium lifestyle brand, American Girl inspires girls to grow up with courage, confidence & strength of character through engaging stories, premium products, and immersive play experiences. Job Description The Opportunity: American Girl is hiring an Associate Marketing Manager (AMM) to work on the Global Brand Team (GBT) – Toy Marketing Team, managing several product segments. Toy marketing serves as the connective tissue between other cross functional partners and key stakeholders such as design, development, finance, and our commercial and retail teams. Toy marketing is responsible for end-to-end product strategy, including line planning and P&L management. The AMM role will work closely with their manager and cross functional team to bring American Girl products to market, supporting and driving the business with a focus on day-to-day management, product development, and business strategy. What Your Impact Will Be: Own the day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information. Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L. Ensure all toy marketing projects are supported by business strategy, objectives and insights. Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to bring innovative and compelling toys to market on time and on budget, backed by Consumer Insights. Collaborate with manager in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business. Assist with managing margin targets and line plans from initiation to completion with cohesive hand off to commercial team. Prepare for and deliver presentations that convey a strategic message to large audiences. Present with confidence regularly to drive brand strategy and products. Own product lifecycle, working closing with the supply planning, demand planning, retail and commercial teams. Lead global business reporting and analysis. Monitor key trends, brands and competitors’ performance in all markets. Provide product inputs for creative brief development and high-profile marketing efforts. Take initiative to clarify ever-changing business needs and challenges and work appropriately with team and cross-functional partners to find solutions. Qualifications What We’re Looking For: 2+ years relevant work experience in marketing with MBA or 5+ years without MBA, preferably in product development, or in a retail or consumer driven company. MBA preferred but not necessary with the right experience. Thorough understanding of marketing mix and KPIs Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking. Excellent analytical and project management skills. Experience analyzing data and managing financials Ability to synthesize data and pull