Associate Marketing Activation Operations Analyst

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: The Commercial Operations role supports the execution of commercial marketing processes by delivering data-driven insights, reporting, and operational coordination across regions. This role plays a critical part in enabling visibility into brand performance, supporting planning cycles, and maintaining consistency in reporting and governance. Working closely with cross-functional and regional partners, the analyst helps ensure disciplined execution of the commercial marketing operating rhythm and contributes to informed decision-making at the global level. What Your Impact Will Be: Performance Reporting & Analytics Support consolidation of regional performance data (revenue, margin, A&P, forecasts) into standardized reports Analyze trends to identify risks and opportunities and highlight key insights for leadership Assist in preparing materials for business reviews (monthly, quarterly) and planning cycles Ensure accuracy and consistency of KPIs and reporting definitions across regions Commercial Planning Support Coordinate inputs from regions to support annual operating plan (AOP) and longrange planning processes Maintain planning templates, trackers, and documentation to ensure alignment and transparency Track A&P spend against guidelines and flag variances Operating Rhythm & Process Coordination Support execution of the commercial marketing calendar (e.g., monthly reviews, QBRs) Prepare agendas, capture action items, and track follow-ups to ensure accountability Identify opportunities to improve efficiency in reporting and planning processes Cross-Functional Collaboration Partner with regional commercial teams, finance, sales, and insights to gather inputs and validate data Act as a coordination point to ensure timely and accurate information flow Support alignment of materials with global standards and frameworks Qualifications What We’re Looking For: 1+ years of experience in marketing analytics, business analysis, finance, or a related field Experience working with data sets, reporting tools, or dashboards (e.g., Excel, Power BI, Tableau) Exposure to cross-functional or matrixed environments preferred Strong analytical capability with attention to detail and data accuracy Ability to interpret financial and performance data and translate into insights Proficiency in Excel and data visualization tools Ability to synthesize information into clear, concise summaries Strong written and verbal communication skills Comfortable preparing materials for leadership audiences with guidance Effective collaborator across teams and geographies Organized with strong time management and follow-through Demonstrates accountability and willingness to learn in a fast-paced environment Structured thinker with a process-oriented approach Proactive in identifying issues and suggesting improvements Adaptable and able to manage multiple priorities Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive