Product Manager Cell Counting

In our Analytical Chemistry business unit, we design and produce innovative measuring instruments that have an excellent image and footprint in the market. The Product Manager of the SPG (Strategic Product Group) is responsible for managing the assigned product line, focusing on increasing sales and profitability of existing products while defining and developing new products. To strengthen our team in Nänikon, we are looking for an experienced and innovative Product Manager Cell Counting 80 – 100% (all genders).In this role, your responsibilities would include: Own the full product lifecycle for the CytoDirect cell counting portfolio, ensuring market fit and profitability.Analyze market trends, competition, and segmentation to identify opportunities and define accessible/addressable market potential.Drive product strategy, including product enhancements, new product development, and the 4 Ps: product, place, positioning, and pricing.Build business cases for new projects, covering market analysis, MRD, pricing, documentation, communication tools, and success factors.Define and execute the go-to-market and marketing strategy, including positioning, target customers, sales tools, and global campaigns.Plan and support successful product introductions in coordination with Market Organizations and MSG AnaChem.Act as internal and external product expert, supporting sales, key customers, and third-level troubleshooting for technical/application issues.Collaborate closely with regional project managers, market organizations, and SBU market management to define requirements, gather intelligence, and develop business opportunities.